ADS, Wired-Cable and Over-The-Air Penetration by DMA

DMA Household Universe Estimates: November - 2014

Sorting
 
DMA Rank DMA Name % OTA % Wired Cable % ADS
164 Abilene-Sweetwater 8.6 36.6 55.4
152 Albany, GA 6.2 40.7 53.6
58 Albany-Schenectady-Troy 6.8 72.9 20.7
47 Albuquerque-Santa Fe 20.3 30.1 50.0
179 Alexandria, LA 6.1 49.2 45.3
208 Alpena 8.7 55.9 35.7
130 Amarillo 8.0 43.8 49.0
147 Anchorage 15.2 60.8 24.2
9 Atlanta 8.2 57.8 34.1
112 Augusta-Aiken 9.2 51.3 40.0
39 Austin 14.0 60.9 26.1
127 Bakersfield 13.1 50.5 36.9
26 Baltimore 8.7 72.9 18.6
156 Bangor 13.0 38.9 48.5
93 Baton Rouge 5.3 66.6 28.7
141 Beaumont-Port Arthur 8.1 42.3 50.3
193 Bend, OR 15.2 55.9 29.5
166 Billings 13.7 48.3 38.2
160 Biloxi-Gulfport 8.9 56.1 35.5
159 Binghamton 7.3 63.9 29.2
43 Birmingham (Ann and Tusc) 5.4 50.6 44.5
158 Bluefield-Beckley-Oak Hill 5.0 52.1 43.4
109 Boise 26.4 22.2 51.9
7 Boston (Manchester) 4.7 81.9 14.0
182 Bowling Green 10.0 65.8 24.4
52 Buffalo 7.5 66.2 26.6
98 Burlington-Plattsburgh 9.8 50.5 40.0
186 Butte-Bozeman 19.0 42.4 38.9
196 Casper-Riverton 9.8 59.7 30.7
90 Cedar Rapids-Wtrlo-IWC&Dub 12.9 46.7 40.9
85 Champaign&Sprngfld-Decatur 8.3 50.2 41.9
95 Charleston, SC 7.3 61.1 31.9
66 Charleston-Huntington 5.1 49.5 45.8
24 Charlotte 11.6 53.7 35.1
183 Charlottesville 14.8 50.8 34.7
88 Chattanooga 9.2 59.4 31.7
197 Cheyenne-Scottsbluff 10.3 57.3 32.7
3 Chicago 15.5 60.0 25.3
132 Chico-Redding 13.8 34.1 52.8
36 Cincinnati 15.3 56.5 28.9
169 Clarksburg-Weston 4.1 42.2 54.2
19 Cleveland-Akron (Canton) 9.1 65.2 25.9
89 Colorado Springs-Pueblo 15.2 40.9 44.4
77 Columbia, SC 9.1 51.1 40.2
138 Columbia-Jefferson City 13.5 28.3 58.6
126 Columbus, GA (Opelika, AL) 8.1 56.8 35.5
32 Columbus, OH 13.4 62.3 24.3
133 Columbus-Tupelo-W Pnt-Hstn 10.2 27.6 62.6
129 Corpus Christi 7.3 54.7 38.4
5 Dallas-Ft. Worth 15.4 55.5 29.5
100 Davenport-R.Island-Moline 12.1 44.2 44.0
64 Dayton 18.3 54.4 27.3
17 Denver 13.6 45.9 40.5
72 Des Moines-Ames 15.7 36.8 47.8
12 Detroit 11.9 69.5 19.3
173 Dothan 7.0 48.7 44.8
139 Duluth-Superior 18.1 36.0 46.2
91 El Paso (Las Cruces) 18.7 41.0 41.0
175 Elmira (Corning) 6.5 59.6 34.6
150 Erie 12.2 49.2 39.1
120 Eugene 14.5 47.8 38.1
195 Eureka 16.0 53.6 30.7
103 Evansville 9.7 45.5 45.2
202 Fairbanks 27.1 44.2 28.8
116 Fargo-Valley City 9.8 55.2 35.6
70 Flint-Saginaw-Bay City 10.6 56.7 33.0
54 Fresno-Visalia 15.9 37.1 47.7
62 Ft. Myers-Naples 7.3 65.1 28.9
101 Ft. Smith-Fay-Sprngdl-Rgrs 11.3 48.8 40.3
111 Ft. Wayne 20.3 38.5 41.5
162 Gainesville 14.4 47.8 38.0
210 Glendive 6.0 63.5 31.4
185 Grand Junction-Montrose 16.4 53.9 30.0
40 Grand Rapids-Kalmzoo-B.Crk 12.7 54.5 33.1
191 Great Falls 11.8 40.4 48.3
68 Green Bay-Appleton 19.2 47.3 33.7
46 Greensboro-H.Point-W.Salem 12.1 52.8 35.2
99 Greenville-N.Bern-Washngtn 9.6 50.3 40.6
37 Greenvll-Spart-Ashevll-And 10.9 43.5 45.9
190 Greenwood-Greenville 5.8 49.4 45.4
86 Harlingen-Wslco-Brnsvl-McA 21.1 43.9 35.5
45 Harrisburg-Lncstr-Leb-York 7.8 64.5 28.0
178 Harrisonburg 7.0 54.5 38.9
30 Hartford & New Haven 3.5 80.4 16.4
167 Hattiesburg-Laurel 9.4 42.3 49.0
206 Helena 18.6 48.5 33.2
69 Honolulu 5.5 84.4 10.3
10 Houston 18.0 51.4 30.9
79 Huntsville-Decatur (Flor) 7.6 48.4 44.4
163 Idaho Fals-Pocatllo(Jcksn) 21.3 28.6 50.4
27 Indianapolis 11.7 58.9 29.8
94 Jackson, MS 7.7 42.2 50.6
176 Jackson, TN 7.1 51.2 42.0
48 Jacksonville 10.8 59.2 30.6
104 Johnstown-Altoona-St Colge 4.7 51.4 44.3
181 Jonesboro 7.9 54.7 37.8
151 Joplin-Pittsburg 17.1 31.9 51.3
207 Juneau 10.3 64.4 25.5
31 Kansas City 20.1 52.0 28.0
61 Knoxville 9.6 57.0 33.8
128 La Crosse-Eau Claire 14.4 50.1 35.8
187 Lafayette, IN 7.5 61.4 31.4
124 Lafayette, LA 7.2 52.7 40.4
174 Lake Charles 6.1 60.0 34.5
114 Lansing 12.4 51.1 37.1
184 Laredo 14.4 55.7 30.9
41 Las Vegas 10.0 56.0 35.9
63 Lexington 9.0 41.9 49.7
188 Lima 8.8 67.2 24.3
105 Lincoln & Hastings-Krny 9.6 45.0 45.8
56 Little Rock-Pine Bluff 8.4 40.0 52.0
2 Los Angeles 14.2 51.6 34.7
49 Louisville 11.3 58.0 30.8
144 Lubbock 12.5 49.1 38.7
119 Macon 8.4 40.3 51.7
82 Madison 17.1 47.6 35.5
199 Mankato 11.0 65.3 23.9
180 Marquette 5.9 56.6 37.9
140 Medford-Klamath Falls 13.0 37.1 50.4
50 Memphis 13.0 47.3 39.7
189 Meridian 9.0 32.1 59.3
16 Miami-Ft. Lauderdale 11.5 69.7 20.0
35 Milwaukee 22.3 55.7 22.1
15 Minneapolis-St. Paul 18.3 51.9 30.3
142 Minot-Bsmrck-Dcknsn(Wlstn) 8.8 56.3 35.3
165 Missoula 18.0 33.4 49.0
59 Mobile-Pensacola (Ft Walt) 9.6 51.9 39.1
137 Monroe-El Dorado 6.6 39.5 54.3
125 Monterey-Salinas 11.0 48.3 41.4
121 Montgomery-Selma 5.5 57.0 38.0
102 Myrtle Beach-Florence 7.4 59.3 33.8
29 Nashville 6.9 53.8 39.5
51 New Orleans 8.6 59.6 32.7
1 New York 5.3 84.7 10.7
42 Norfolk-Portsmth-Newpt Nws 6.8 68.3 25.2
209 North Platte 10.7 54.1 35.6
146 Odessa-Midland 6.7 54.7 39.2
44 Oklahoma City 15.2 47.5 38.0
74 Omaha 12.3 57.5 30.7
18 Orlando-Daytona Bch-Melbrn 8.5 67.9 24.3
200 Ottumwa-Kirksville 12.5 43.2 44.9
81 Paducah-Cape Girard-Harsbg 9.1 32.7 58.9
148 Palm Springs 5.7 66.5 28.6
154 Panama City 8.6 52.4 39.4
194 Parkersburg 5.7 67.0 27.7
117 Peoria-Bloomington 10.9 51.4 38.3
4 Philadelphia 7.1 80.7 12.8
11 Phoenix (Prescott) 15.9 40.7 44.6
22 Pittsburgh 5.1 71.7 23.2
23 Portland, OR 14.5 52.5 33.2
80 Portland-Auburn 10.0 61.2 29.1
205 Presque Isle 10.1 43.8 46.6
53 Providence-New Bedford 6.0 84.8 9.6
170 Quincy-Hannibal-Keokuk 12.9 37.6 50.0
25 Raleigh-Durham (Fayetvlle) 10.7 53.4 36.0
172 Rapid City 10.9 54.5 35.0
107 Reno 11.3 44.7 44.3
57 Richmond-Petersburg 8.5 59.6 32.1
67 Roanoke-Lynchburg 9.6 36.8 54.0
78 Rochester, NY 12.2 63.9 24.4
153 Rochestr-Mason City-Austin 13.9 53.8 32.9
135 Rockford 11.2 51.8 37.4
20 Sacramnto-Stkton-Modesto 11.3 47.5 41.8
143 Salisbury 6.7 68.4 25.2
34 Salt Lake City 19.8 39.5 41.1
198 San Angelo 4.2 55.5 40.9
33 San Antonio 15.8 55.3 29.3
28 San Diego 6.4 76.4 18.2
6 San Francisco-Oak-San Jose 10.3 63.7 26.9
123 SantaBarbra-SanMar-SanLuOb 9.5 47.0 44.2
92 Savannah 6.6 49.6 44.3
14 Seattle-Tacoma 7.3 69.6 23.4
161 Sherman-Ada 13.7 29.1 57.8
83 Shreveport 8.8 30.0 61.8
149 Sioux City 11.6 47.9 41.1
110 Sioux Falls(Mitchell) 8.6 58.8 32.9
96 South Bend-Elkhart 17.6 40.5 42.5
73 Spokane 14.6 34.3 51.4
75 Springfield, MO 15.2 28.8 56.4
115 Springfield-Holyoke 6.4 79.1 15.0
201 St. Joseph 13.9 45.5 41.3
21 St. Louis 13.5 51.5 35.4
84 Syracuse 8.4 73.4 18.4
106 Tallahassee-Thomasville 8.1 50.2 42.2
13 Tampa-St. Pete (Sarasota) 7.6 78.5 14.9
155 Terre Haute 9.6 35.2 55.6
76 Toledo 12.4 62.3 25.7
136 Topeka 11.8 52.8 35.8
118 Traverse City-Cadillac 11.1 44.0 45.1
97 Tri-Cities, TN-VA 7.4 51.6 41.4
71 Tucson (Sierra Vista) 14.2 44.8 41.8
60 Tulsa 22.1 41.8 36.2
192 Twin Falls 17.0 29.1 54.4
108 Tyler-Longview(Lfkn&Ncgd) 8.0 36.7 55.8
171 Utica 5.5 68.5 26.4
203 Victoria 8.8 57.9 33.9
87 Waco-Temple-Bryan 10.2 47.2 43.4
8 Washington, DC (Hagrstwn) 5.7 76.8 18.0
177 Watertown 9.7 60.6 30.2
134 Wausau-Rhinelander 15.4 41.6 43.4
38 West Palm Beach-Ft. Pierce 3.0 77.1 21.0
157 Wheeling-Steubenville 6.2 57.9 36.3
145 Wichita Falls & Lawton 9.1 34.8 56.7
65 Wichita-Hutchinson Plus 12.5 55.6 32.4
55 Wilkes Barre-Scranton-Hztn 5.4 57.5 37.5
131 Wilmington 8.3 60.5 31.7
122 Yakima-Pasco-Rchlnd-Knnwck 18.1 32.3 50.1
113 Youngstown 11.0 57.3 32.1
168 Yuma-El Centro 19.0 33.1 48.6
204 Zanesville 6.4 63.5 30.2
 


Source: Nielsen Media Research, Inc. Nielsen Station Index (NSI)

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

Effective February 2007, Nielsen modified the computations used to obtain Media-Related UEs. Telephone status (presence of a phone or no phone) will no longer be a weighting criterion. Wired Cable and ADS UEs for all metered markets and diary-only markets are affected as a result of this modification.
 
 
 

  Get RSS Updates: