ADS, Wired-Cable and Over-The-Air Penetration by DMA

DMA Household Universe Estimates: May - 2014

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DMA Rank DMA Name % OTA % Wired Cable % ADS
165 Abilene-Sweetwater 9.3 36.7 54.5
151 Albany, GA 6.3 44.0 50.4
58 Albany-Schenectady-Troy 7.0 72.9 20.5
47 Albuquerque-Santa Fe 19.1 31.5 49.8
179 Alexandria, LA 6.1 48.9 45.6
209 Alpena 8.3 56.5 35.5
130 Amarillo 7.9 42.4 50.2
146 Anchorage 13.9 58.7 27.7
9 Atlanta 8.7 56.6 34.8
112 Augusta-Aiken 9.5 52.5 38.5
40 Austin 14.2 60.6 26.1
127 Bakersfield 13.7 48.7 38.1
27 Baltimore 9.1 71.0 20.2
156 Bangor 13.0 39.1 48.2
93 Baton Rouge 5.7 66.8 28.3
141 Beaumont-Port Arthur 7.6 42.5 50.7
193 Bend, OR 16.2 58.0 26.4
168 Billings 11.7 44.9 43.7
160 Biloxi-Gulfport 8.7 54.7 37.1
159 Binghamton 7.6 64.7 28.2
44 Birmingham (Ann and Tusc) 6.3 49.8 44.4
158 Bluefield-Beckley-Oak Hill 4.8 55.2 40.8
110 Boise 27.3 22.0 51.0
7 Boston (Manchester) 3.7 81.6 15.0
182 Bowling Green 10.1 65.9 24.4
52 Buffalo 7.5 65.4 27.4
98 Burlington-Plattsburgh 9.7 51.2 39.5
188 Butte-Bozeman 18.5 41.7 40.2
197 Casper-Riverton 11.1 57.0 32.1
90 Cedar Rapids-Wtrlo-IWC&Dub 13.3 48.2 39.0
84 Champaign&Sprngfld-Decatur 7.5 48.4 44.3
95 Charleston, SC 7.8 59.6 33.0
65 Charleston-Huntington 5.0 50.7 44.8
25 Charlotte 10.5 53.3 36.4
183 Charlottesville 12.2 48.0 40.1
87 Chattanooga 9.3 59.1 32.0
196 Cheyenne-Scottsbluff 8.9 58.0 33.6
3 Chicago 14.4 60.6 25.7
132 Chico-Redding 13.4 33.5 53.5
35 Cincinnati 14.9 54.7 30.6
169 Clarksburg-Weston 3.6 46.8 50.2
19 Cleveland-Akron (Canton) 8.7 63.8 27.6
89 Colorado Springs-Pueblo 14.7 40.8 45.0
77 Columbia, SC 9.7 52.1 38.7
138 Columbia-Jefferson City 11.9 28.1 60.3
126 Columbus, GA (Opelika, AL) 7.3 56.2 37.0
32 Columbus, OH 12.8 61.6 25.8
133 Columbus-Tupelo-W Pnt-Hstn 10.3 28.0 62.1
129 Corpus Christi 7.7 54.8 38.3
5 Dallas-Ft. Worth 15.6 51.7 32.8
100 Davenport-R.Island-Moline 11.8 45.9 42.6
64 Dayton 16.1 56.1 27.8
17 Denver 13.3 45.3 41.5
72 Des Moines-Ames 15.7 33.1 51.6
11 Detroit 10.2 69.4 20.8
172 Dothan 8.2 49.1 43.2
139 Duluth-Superior 18.9 37.3 44.3
91 El Paso (Las Cruces) 19.5 42.5 39.1
174 Elmira (Corning) 5.9 60.8 34.0
149 Erie 11.2 48.1 41.1
121 Eugene 13.5 48.4 38.6
195 Eureka 14.9 53.9 31.4
104 Evansville 8.8 46.0 45.6
202 Fairbanks 25.9 39.0 35.3
116 Fargo-Valley City 9.7 56.6 34.1
68 Flint-Saginaw-Bay City 9.9 57.2 33.2
55 Fresno-Visalia 16.1 35.9 48.9
62 Ft. Myers-Naples 6.7 64.3 29.7
101 Ft. Smith-Fay-Sprngdl-Rgrs 10.3 47.9 42.2
109 Ft. Wayne 19.9 36.3 44.2
163 Gainesville 11.6 43.6 45.0
210 Glendive 5.6 58.0 37.1
185 Grand Junction-Montrose 15.1 53.1 32.2
39 Grand Rapids-Kalmzoo-B.Crk 11.2 50.7 38.4
191 Great Falls 11.3 40.2 48.8
70 Green Bay-Appleton 17.5 49.2 33.6
46 Greensboro-H.Point-W.Salem 11.8 50.9 37.3
99 Greenville-N.Bern-Washngtn 9.4 49.1 42.0
37 Greenvll-Spart-Ashevll-And 11.4 42.0 46.9
190 Greenwood-Greenville 6.1 50.6 44.0
86 Harlingen-Wslco-Brnsvl-McA 20.3 38.9 41.5
43 Harrisburg-Lncstr-Leb-York 7.4 63.4 29.7
178 Harrisonburg 6.9 47.8 45.8
30 Hartford & New Haven 3.3 80.4 16.7
167 Hattiesburg-Laurel 9.4 42.3 49.0
205 Helena 16.8 47.2 36.1
69 Honolulu 5.1 85.3 9.9
10 Houston 18.7 51.4 30.0
79 Huntsville-Decatur (Flor) 8.0 49.8 42.5
162 Idaho Fals-Pocatllo(Jcksn) 20.5 31.3 48.5
26 Indianapolis 11.5 58.2 30.5
94 Jackson, MS 6.7 41.7 52.4
177 Jackson, TN 7.2 50.1 43.2
48 Jacksonville 10.2 57.3 32.9
103 Johnstown-Altoona-St Colge 4.4 52.5 43.4
181 Jonesboro 7.7 57.1 35.7
152 Joplin-Pittsburg 17.5 34.2 48.7
207 Juneau 9.9 61.1 29.0
31 Kansas City 18.3 52.9 28.9
61 Knoxville 9.8 55.7 34.9
128 La Crosse-Eau Claire 13.4 50.9 36.2
189 Lafayette, IN 6.5 45.7 48.0
122 Lafayette, LA 6.4 53.5 40.5
175 Lake Charles 7.1 61.8 31.6
115 Lansing 11.5 49.3 39.7
184 Laredo 15.3 53.0 33.0
42 Las Vegas 9.6 57.8 34.4
63 Lexington 8.9 41.4 50.2
187 Lima 5.0 39.7 55.5
105 Lincoln & Hastings-Krny 10.3 43.2 46.9
56 Little Rock-Pine Bluff 8.7 40.0 52.0
2 Los Angeles 14.4 50.1 36.0
49 Louisville 11.7 59.6 29.0
143 Lubbock 13.2 48.3 39.0
118 Macon 7.5 40.0 52.9
83 Madison 18.1 47.5 34.8
199 Mankato 9.6 60.9 29.6
180 Marquette 5.3 55.4 39.6
140 Medford-Klamath Falls 12.4 36.6 51.7
50 Memphis 13.5 45.6 41.0
186 Meridian 8.8 33.2 58.9
16 Miami-Ft. Lauderdale 8.6 71.0 21.3
34 Milwaukee 23.3 55.1 21.6
15 Minneapolis-St. Paul 18.1 50.2 31.8
145 Minot-Bsmrck-Dcknsn(Wlstn) 8.9 56.6 35.0
164 Missoula 17.8 35.5 47.1
59 Mobile-Pensacola (Ft Walt) 9.0 50.8 40.8
137 Monroe-El Dorado 7.2 40.7 52.9
125 Monterey-Salinas 11.4 46.9 42.4
120 Montgomery-Selma 6.7 57.6 36.3
102 Myrtle Beach-Florence 6.8 59.3 34.4
29 Nashville 7.0 52.6 40.6
51 New Orleans 9.4 57.7 33.7
1 New York 3.9 86.2 10.3
45 Norfolk-Portsmth-Newpt Nws 7.7 67.9 24.6
208 North Platte 8.8 53.0 38.7
150 Odessa-Midland 6.6 57.8 36.5
41 Oklahoma City 15.6 49.0 35.7
74 Omaha 11.6 57.0 31.8
18 Orlando-Daytona Bch-Melbrn 7.9 67.4 25.1
201 Ottumwa-Kirksville 11.9 42.8 46.0
81 Paducah-Cape Girard-Harsbg 8.9 31.9 59.6
148 Palm Springs 4.7 65.1 31.1
154 Panama City 8.8 52.6 39.1
194 Parkersburg 6.4 68.6 25.4
117 Peoria-Bloomington 10.6 49.9 40.1
4 Philadelphia 6.8 79.0 14.8
12 Phoenix (Prescott) 15.1 38.9 46.4
23 Pittsburgh 5.0 72.0 23.1
22 Portland, OR 12.8 51.6 35.6
80 Portland-Auburn 9.7 60.9 29.8
206 Presque Isle 8.8 46.8 44.9
53 Providence-New Bedford 7.0 83.3 9.7
170 Quincy-Hannibal-Keokuk 11.5 37.5 51.7
24 Raleigh-Durham (Fayetvlle) 10.4 54.4 35.3
173 Rapid City 10.6 55.9 33.8
107 Reno 10.8 44.5 45.0
57 Richmond-Petersburg 7.9 59.4 33.2
66 Roanoke-Lynchburg 9.5 34.4 56.6
78 Rochester, NY 12.1 65.2 23.1
153 Rochestr-Mason City-Austin 13.2 52.3 35.0
136 Rockford 10.8 53.9 35.8
20 Sacramnto-Stkton-Modesto 11.5 45.6 43.4
142 Salisbury 7.1 67.0 26.2
33 Salt Lake City 19.5 37.1 43.6
198 San Angelo 3.5 51.6 45.6
36 San Antonio 15.1 55.7 29.4
28 San Diego 5.5 76.0 19.4
6 San Francisco-Oak-San Jose 7.8 62.8 30.0
123 SantaBarbra-SanMar-SanLuOb 8.7 48.1 43.8
92 Savannah 5.2 49.6 46.0
13 Seattle-Tacoma 6.2 67.9 26.2
161 Sherman-Ada 12.3 29.8 58.5
82 Shreveport 9.0 29.1 62.5
147 Sioux City 12.9 49.1 38.5
111 Sioux Falls(Mitchell) 8.5 60.9 31.0
96 South Bend-Elkhart 15.4 36.8 48.1
73 Spokane 14.5 34.5 51.4
75 Springfield, MO 15.3 26.5 58.5
114 Springfield-Holyoke 5.3 80.3 15.0
200 St. Joseph 13.4 45.0 42.2
21 St. Louis 11.4 51.6 37.4
85 Syracuse 8.5 72.9 18.8
106 Tallahassee-Thomasville 8.2 49.4 42.9
14 Tampa-St. Pete (Sarasota) 7.8 78.0 14.9
155 Terre Haute 9.7 34.5 56.2
76 Toledo 11.2 60.8 28.5
134 Topeka 11.4 54.2 34.7
119 Traverse City-Cadillac 11.1 45.3 43.9
97 Tri-Cities, TN-VA 7.4 52.4 40.5
71 Tucson (Sierra Vista) 13.4 42.5 44.9
60 Tulsa 20.6 43.1 36.5
192 Twin Falls 16.6 32.3 51.5
108 Tyler-Longview(Lfkn&Ncgd) 7.6 36.2 56.8
171 Utica 6.2 70.2 24.1
203 Victoria 9.5 54.4 36.6
88 Waco-Temple-Bryan 9.8 48.6 42.5
8 Washington, DC (Hagrstwn) 5.8 75.8 18.7
176 Watertown 9.3 60.4 30.7
135 Wausau-Rhinelander 15.5 41.9 42.9
38 West Palm Beach-Ft. Pierce 3.0 74.7 22.7
157 Wheeling-Steubenville 6.1 58.8 35.8
144 Wichita Falls & Lawton 8.5 36.2 55.9
67 Wichita-Hutchinson Plus 11.9 56.0 32.4
54 Wilkes Barre-Scranton-Hztn 5.4 57.7 37.3
131 Wilmington 8.2 59.8 32.5
124 Yakima-Pasco-Rchlnd-Knnwck 17.1 34.8 48.6
113 Youngstown 10.8 57.5 32.1
166 Yuma-El Centro 16.9 32.1 51.6
204 Zanesville 6.0 64.5 29.7
 


Source: Nielsen Media Research, Inc. Nielsen Station Index (NSI)

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

Effective February 2007, Nielsen modified the computations used to obtain Media-Related UEs. Telephone status (presence of a phone or no phone) will no longer be a weighting criterion. Wired Cable and ADS UEs for all metered markets and diary-only markets are affected as a result of this modification.
 
 
 

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