ADS, Wired-Cable and Over-The-Air Penetration by Market

Abilene-Sweetwater, TX

Date % OTA % Wired Cable % ADS
July, 2014 9.2 36.2 55.3
May, 2014 9.3 36.7 54.5
February, 2014 9.5 36.0 55.0
November, 2013 9.3 35.7 55.7
July, 2013 10.0 34.9 55.6
May, 2013 10.2 35.1 55.3
February, 2013 10.1 35.1 55.6
November, 2012 11.2 35.1 54.4
July, 2012 9.4 37.1 54.1
May, 2012 9.6 36.4 54.6
February, 2012 9.5 35.7 55.2
November, 2011 36.4 54.0
July, 2011 36.7 53.5
May, 2011 37.2 52.6
February, 2011 38.2 51.8
November, 2010 36.7 53.3
July, 2010 37.1 54.1
May, 2010 37.4 54.1
February, 2010 37.4 53.0
November, 2009 41.0 49.0
July, 2009 42.4 46.6
May, 2009 43.0 46.3
February, 2009 41.9 46.8
November, 2008 40.4 47.8
July, 2008 41.9 46.2
May, 2008 44.1 45.5
February, 2008 43.4 47.1
November, 2007 43.7 47.2
July, 2007 41.8 48.2
May, 2007 41.4 46.3
February, 2007 43.5 43.6
November, 2006 45.3 42.8
July, 2006 47.0 40.4
May, 2006 47.3 39.5
February, 2006 51.4 34.9
November, 2005 54.4 32.8
July, 2005 56.9 30.4
May, 2005 59.7 27.8
February, 2005 58.2 28.6
November, 2004 57.9 28.9
July, 2004 58.3 28.9
May, 2004 57.6 29.9
February, 2004 59.0 28.3
November, 2003 60.4 27.1
July, 2003 60.9 26.8
May, 2003 61.7 26.7
February, 2003 62.3 27.1
November, 2002 62.3 26.4
July, 2002 62.8 25.3
May, 2002 61.4 26.5
February, 2002 61.5 25.3
November, 2001 64.3 23.5
July, 2001 64.8 23.3
May, 2001 66.3 20.6
February, 2001 66.1 19.5
November, 2000 66.6 20.8
July, 2000 65.9 21.7
May, 2000 66.4 17.8
February, 2000 68.3 17.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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