ADS, Wired-Cable and Over-The-Air Penetration by Market

Lake Charles, LA

Date % OTA % Wired Cable % ADS
November, 2014 6.1 60.0 34.5
July, 2014 7.1 61.3 32.0
May, 2014 7.1 61.8 31.6
February, 2014 6.7 63.4 30.4
November, 2013 7.3 63.0 30.2
July, 2013 7.2 62.0 31.4
May, 2013 7.3 62.1 31.2
February, 2013 8.1 61.2 31.6
November, 2012 8.5 62.4 30.2
July, 2012 8.3 63.0 29.7
May, 2012 8.6 62.6 29.9
February, 2012 8.3 61.6 30.8
November, 2011 59.6 32.2
July, 2011 63.5 30.9
May, 2011 63.5 30.4
February, 2011 64.7 29.3
November, 2010 65.5 27.2
July, 2010 64.6 28.6
May, 2010 64.9 28.6
February, 2010 64.6 28.5
November, 2009 63.8 29.6
July, 2009 63.9 29.1
May, 2009 64.2 29.8
February, 2009 63.2 30.4
November, 2008 64.6 29.7
July, 2008 67.0 27.0
May, 2008 69.5 24.7
February, 2008 69.1 25.0
November, 2007 67.7 25.3
July, 2007 66.3 25.9
May, 2007 65.5 25.8
February, 2007 65.8 25.5
November, 2006 67.3 25.9
July, 2006 67.1 24.7
May, 2006 66.6 24.6
February, 2006 68.0 22.8
November, 2005 68.1 23.7
July, 2005 68.8 24.3
May, 2005 68.1 24.9
February, 2005 68.4 24.7
November, 2004 69.6 22.6
July, 2004 68.7 22.9
May, 2004 68.7 22.9
February, 2004 68.0 23.0
November, 2003 68.7 23.3
July, 2003 69.9 22.1
May, 2003 69.7 22.7
February, 2003 69.6 23.3
November, 2002 69.3 22.4
July, 2002 69.3 22.5
May, 2002 70.5 21.3
February, 2002 70.7 20.6
November, 2001 71.3 19.4
July, 2001 68.7 21.3
May, 2001 68.4 18.1
February, 2001 68.2 19.3
November, 2000 68.3 16.9
July, 2000 69.1 21.8
May, 2000 69.2 17.9
February, 2000 69.6 14.4
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: