ADS, Wired-Cable and Over-The-Air Penetration by Market

Lansing, MI

Date % OTA % Wired Cable % ADS
July, 2014 11.3 48.0 41.2
May, 2014 11.5 49.3 39.7
February, 2014 11.0 50.3 39.2
November, 2013 10.8 50.4 39.1
July, 2013 11.2 53.4 35.7
May, 2013 11.4 53.5 35.4
February, 2013 12.4 51.4 36.6
November, 2012 12.9 52.4 35.1
July, 2012 13.3 51.9 35.4
May, 2012 13.7 51.5 35.5
February, 2012 13.3 52.3 35.1
November, 2011 50.6 36.1
July, 2011 52.4 35.5
May, 2011 52.4 34.9
February, 2011 53.1 34.2
November, 2010 53.5 33.1
July, 2010 54.2 34.6
May, 2010 54.5 34.6
February, 2010 53.9 34.5
November, 2009 55.2 33.2
July, 2009 54.8 32.0
May, 2009 53.8 31.9
February, 2009 52.3 32.3
November, 2008 52.4 31.7
July, 2008 53.5 30.6
May, 2008 54.6 29.7
February, 2008 56.8 29.2
November, 2007 57.7 27.6
July, 2007 56.9 26.9
May, 2007 57.3 26.2
February, 2007 56.9 24.7
November, 2006 58.1 26.0
July, 2006 59.1 24.7
May, 2006 59.0 24.0
February, 2006 61.1 22.7
November, 2005 63.5 22.0
July, 2005 64.2 21.9
May, 2005 65.4 20.9
February, 2005 65.6 20.3
November, 2004 65.7 20.1
July, 2004 66.0 19.6
May, 2004 65.1 21.0
February, 2004 65.0 20.3
November, 2003 64.7 19.8
July, 2003 63.4 20.0
May, 2003 64.2 18.2
February, 2003 65.6 18.7
November, 2002 65.8 17.9
July, 2002 67.4 16.9
May, 2002 67.6 17.4
February, 2002 67.3 16.8
November, 2001 68.2 15.7
July, 2001 66.9 13.8
May, 2001 66.3 14.3
February, 2001 67.1 14.9
November, 2000 67.2 12.6
July, 2000 67.0 12.8
May, 2000 67.1 10.9
February, 2000 66.7 10.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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