ADS, Wired-Cable and Over-The-Air Penetration by Market

Laredo, TX

Date % OTA % Wired Cable % ADS
July, 2014 15.3 52.4 33.7
May, 2014 15.3 53.0 33.0
February, 2014 14.7 55.8 31.2
November, 2013 15.0 55.1 31.5
July, 2013 16.4 55.9 28.8
May, 2013 16.7 55.8 28.6
February, 2013 16.3 56.5 28.3
November, 2012 16.5 57.4 27.3
July, 2012 14.7 57.2 29.5
May, 2012 15.1 56.3 30.1
February, 2012 17.2 53.9 30.3
November, 2011 50.9 30.4
July, 2011 51.9 29.8
May, 2011 52.1 29.0
February, 2011 53.2 28.6
November, 2010 52.6 28.0
July, 2010 55.5 26.2
May, 2010 56.1 26.0
February, 2010 57.7 24.4
November, 2009 60.2 22.2
July, 2009 62.4 18.9
May, 2009 62.1 16.8
February, 2009 60.4 17.1
November, 2008 60.4 16.9
July, 2008 61.0 16.1
May, 2008 63.0 16.6
February, 2008 63.5 17.0
November, 2007 64.2 17.2
July, 2007 62.8 15.5
May, 2007 61.4 13.8
February, 2007 63.4 11.8
November, 2006 65.6 11.2
July, 2006 66.2 11.4
May, 2006 65.5 11.7
February, 2006 64.6 12.2
November, 2005 64.1 12.1
July, 2005 64.1 11.6
May, 2005 65.7 10.4
February, 2005 65.5 8.8
November, 2004 68.9 8.1
July, 2004 68.0 7.9
May, 2004 67.4 8.5
February, 2004 68.0 9.0
November, 2003 65.7 9.9
July, 2003 66.2 9.5
May, 2003 66.9 9.5
February, 2003 67.1 9.9
November, 2002 69.4 9.4
July, 2002 70.1 10.1
May, 2002 71.2 11.0
February, 2002 72.4 10.5
November, 2001 72.4 10.5
July, 2001 68.4 11.4
May, 2001 66.6 9.0
February, 2001 65.9 10.3
November, 2000 65.6 9.6
July, 2000 66.1 5.9
May, 2000 66.0 11.1
February, 2000 66.8 6.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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