ADS, Wired-Cable and Over-The-Air Penetration by Market

Lincoln and Hastings-Kearney, NE

Date % OTA % Wired Cable % ADS
November, 2014 9.6 45.0 45.8
July, 2014 10.1 42.3 48.0
May, 2014 10.3 43.2 46.9
February, 2014 9.9 43.5 47.1
November, 2013 9.5 43.3 47.6
July, 2013 9.4 46.3 44.7
May, 2013 9.6 46.5 44.4
February, 2013 9.8 47.7 43.0
November, 2012 10.1 48.5 41.9
July, 2012 10.1 49.5 41.1
May, 2012 10.5 49.4 40.8
February, 2012 10.8 49.6 40.3
November, 2011 49.0 39.5
July, 2011 49.5 40.5
May, 2011 50.2 39.4
February, 2011 49.8 40.2
November, 2010 50.3 39.5
July, 2010 52.4 37.2
May, 2010 52.8 37.3
February, 2010 53.5 36.2
November, 2009 54.5 34.7
July, 2009 55.6 33.0
May, 2009 56.3 32.6
February, 2009 54.8 33.2
November, 2008 56.3 32.6
July, 2008 56.3 32.2
May, 2008 58.0 31.4
February, 2008 57.7 32.4
November, 2007 56.6 32.4
July, 2007 56.4 31.7
May, 2007 56.5 30.6
February, 2007 56.8 29.9
November, 2006 59.3 28.9
July, 2006 60.3 27.5
May, 2006 60.8 26.5
February, 2006 63.1 23.8
November, 2005 64.0 23.8
July, 2005 64.2 23.7
May, 2005 65.0 23.1
February, 2005 64.7 22.9
November, 2004 65.2 23.0
July, 2004 65.8 23.0
May, 2004 66.1 22.7
February, 2004 66.4 22.7
November, 2003 65.8 22.4
July, 2003 66.2 21.6
May, 2003 64.9 22.2
February, 2003 65.1 21.6
November, 2002 66.6 21.2
July, 2002 67.1 20.3
May, 2002 67.4 20.3
February, 2002 66.9 20.4
November, 2001 66.0 19.2
July, 2001 66.7 16.8
May, 2001 67.2 15.6
February, 2001 68.1 17.8
November, 2000 68.1 14.6
July, 2000 68.4 16.1
May, 2000 69.0 13.1
February, 2000 68.8 15.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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