ADS, Wired-Cable and Over-The-Air Penetration by Market

Louisville, KY

Date % OTA % Wired Cable % ADS
November, 2014 11.3 58.0 30.8
July, 2014 11.5 58.8 30.1
May, 2014 11.7 59.6 29.0
February, 2014 11.6 60.7 28.1
November, 2013 10.8 62.1 27.4
July, 2013 10.8 62.9 26.7
May, 2013 10.6 62.5 27.3
February, 2013 10.5 62.5 27.4
November, 2012 10.4 62.6 27.4
July, 2012 10.0 63.2 27.1
May, 2012 9.9 63.1 27.4
February, 2012 9.8 63.1 27.5
November, 2011 62.1 28.1
July, 2011 61.3 28.9
May, 2011 61.3 28.9
February, 2011 62.1 28.2
November, 2010 62.9 27.9
July, 2010 63.0 27.8
May, 2010 63.2 27.7
February, 2010 63.6 27.2
November, 2009 64.0 26.8
July, 2009 63.1 26.3
May, 2009 63.0 26.3
February, 2009 61.7 26.7
November, 2008 62.1 26.4
July, 2008 62.2 25.9
May, 2008 62.2 26.8
February, 2008 62.0 27.6
November, 2007 61.6 27.7
July, 2007 59.7 27.5
May, 2007 59.3 26.3
February, 2007 59.2 25.9
November, 2006 60.5 26.5
July, 2006 60.6 26.0
May, 2006 60.3 25.7
February, 2006 61.5 23.7
November, 2005 61.8 23.3
July, 2005 62.2 23.0
May, 2005 62.2 22.8
February, 2005 62.5 21.6
November, 2004 63.4 21.2
July, 2004 63.7 20.2
May, 2004 64.2 19.7
February, 2004 64.4 19.5
November, 2003 64.2 18.7
July, 2003 64.3 18.1
May, 2003 64.3 17.5
February, 2003 65.3 17.8
November, 2002 66.3 17.2
July, 2002 67.5 16.7
May, 2002 67.1 17.8
February, 2002 65.7 17.5
November, 2001 65.6 17.1
July, 2001 64.0 16.7
May, 2001 64.1 16.8
February, 2001 64.3 15.2
November, 2000 64.1 14.8
July, 2000 64.4 13.3
May, 2000 64.7 13.9
February, 2000 64.9 12.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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