ADS, Wired-Cable and Over-The-Air Penetration by Market

Lubbock, TX

Date % OTA % Wired Cable % ADS
July, 2014 13.1 47.6 39.8
May, 2014 13.2 48.3 39.0
February, 2014 12.5 49.5 38.6
November, 2013 12.4 47.1 41.2
July, 2013 13.0 47.3 40.4
May, 2013 13.3 47.4 40.1
February, 2013 14.0 47.2 39.5
November, 2012 14.3 48.4 38.3
July, 2012 13.6 48.7 38.7
May, 2012 14.0 47.8 39.2
February, 2012 14.7 46.2 39.8
November, 2011 44.1 40.1
July, 2011 44.5 40.5
May, 2011 44.3 40.0
February, 2011 44.6 39.4
November, 2010 43.4 39.8
July, 2010 42.6 41.2
May, 2010 43.0 41.2
February, 2010 43.1 41.6
November, 2009 44.6 40.3
July, 2009 45.8 38.0
May, 2009 44.9 37.6
February, 2009 43.5 37.7
November, 2008 43.2 38.3
July, 2008 42.8 37.3
May, 2008 44.7 36.4
February, 2008 44.9 37.7
November, 2007 44.2 37.3
July, 2007 43.5 36.4
May, 2007 42.7 34.8
February, 2007 43.3 33.6
November, 2006 47.1 33.2
July, 2006 46.8 32.1
May, 2006 47.0 30.7
February, 2006 48.6 27.1
November, 2005 49.3 27.0
July, 2005 51.7 25.4
May, 2005 54.1 25.1
February, 2005 55.4 23.9
November, 2004 56.2 22.8
July, 2004 56.7 22.0
May, 2004 56.1 21.9
February, 2004 56.0 21.9
November, 2003 56.4 21.7
July, 2003 55.8 20.6
May, 2003 55.0 21.4
February, 2003 55.5 23.2
November, 2002 56.5 21.7
July, 2002 57.4 22.0
May, 2002 56.3 23.5
February, 2002 56.3 20.9
November, 2001 54.8 21.8
July, 2001 59.1 19.6
May, 2001 58.8 19.6
February, 2001 60.1 13.0
November, 2000 62.1 16.7
July, 2000 62.9 11.8
May, 2000 63.1 17.3
February, 2000 63.0 12.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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