ADS, Wired-Cable and Over-The-Air Penetration by Market

Memphis, TN

Date % OTA % Wired Cable % ADS
November, 2014 13.0 47.3 39.7
July, 2014 13.0 46.3 40.8
May, 2014 13.5 45.6 41.0
February, 2014 13.8 45.2 41.1
November, 2013 13.4 45.7 41.1
July, 2013 13.4 46.9 39.8
May, 2013 12.6 47.4 40.1
February, 2013 12.4 48.2 39.5
November, 2012 12.3 48.9 39.0
July, 2012 12.6 48.8 39.2
May, 2012 12.3 48.8 39.6
February, 2012 11.8 49.2 39.7
November, 2011 48.6 40.4
July, 2011 49.8 40.9
May, 2011 49.6 41.5
February, 2011 50.0 41.3
November, 2010 50.2 41.4
July, 2010 49.2 41.8
May, 2010 49.3 41.4
February, 2010 49.7 40.5
November, 2009 50.4 39.9
July, 2009 50.2 39.0
May, 2009 49.1 39.2
February, 2009 47.9 39.5
November, 2008 49.6 38.2
July, 2008 51.5 35.3
May, 2008 52.9 34.6
February, 2008 53.0 35.1
November, 2007 53.2 35.0
July, 2007 50.9 35.8
May, 2007 51.2 34.2
February, 2007 51.4 32.9
November, 2006 53.0 32.3
July, 2006 53.9 30.7
May, 2006 53.6 30.3
February, 2006 54.6 28.1
November, 2005 55.0 28.6
July, 2005 55.3 28.6
May, 2005 55.1 28.7
February, 2005 55.9 27.4
November, 2004 56.5 26.4
July, 2004 58.3 24.7
May, 2004 59.8 23.5
February, 2004 59.9 23.3
November, 2003 60.8 22.5
July, 2003 60.9 21.4
May, 2003 61.2 21.5
February, 2003 62.6 21.3
November, 2002 64.0 19.9
July, 2002 64.8 19.5
May, 2002 64.9 19.5
February, 2002 65.0 18.2
November, 2001 64.8 17.1
July, 2001 62.2 17.6
May, 2001 62.2 16.8
February, 2001 62.2 16.0
November, 2000 62.5 14.8
July, 2000 63.1 15.6
May, 2000 63.4 15.0
February, 2000 63.7 13.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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