ADS, Wired-Cable and Over-The-Air Penetration by Market

Milwaukee, WI

Date % OTA % Wired Cable % ADS
November, 2014 22.3 55.7 22.1
July, 2014 23.1 54.6 22.4
May, 2014 23.3 55.1 21.6
February, 2014 23.4 55.6 21.1
November, 2013 22.2 56.7 21.2
July, 2013 21.6 57.6 21.0
May, 2013 20.9 58.2 21.1
February, 2013 21.4 58.7 20.2
November, 2012 21.8 58.8 19.7
July, 2012 21.4 59.2 19.9
May, 2012 21.0 59.7 19.9
February, 2012 20.8 60.8 19.2
November, 2011 60.2 19.3
July, 2011 60.2 18.8
May, 2011 61.0 17.9
February, 2011 61.0 17.6
November, 2010 61.3 17.0
July, 2010 61.0 16.5
May, 2010 61.5 16.7
February, 2010 61.8 16.7
November, 2009 62.1 16.8
July, 2009 61.6 16.3
May, 2009 63.4 17.9
February, 2009 61.6 18.1
November, 2008 61.8 17.9
July, 2008 62.9 16.8
May, 2008 64.4 16.3
February, 2008 64.0 17.0
November, 2007 63.9 17.2
July, 2007 62.4 17.0
May, 2007 62.1 15.8
February, 2007 62.9 15.1
November, 2006 64.3 15.5
July, 2006 63.3 15.4
May, 2006 62.6 15.6
February, 2006 63.1 14.8
November, 2005 62.9 15.0
July, 2005 63.2 15.2
May, 2005 63.5 14.9
February, 2005 63.1 13.9
November, 2004 64.5 13.2
July, 2004 64.1 12.5
May, 2004 63.9 11.9
February, 2004 63.4 12.3
November, 2003 62.5 12.2
July, 2003 61.9 11.7
May, 2003 61.6 12.3
February, 2003 63.4 11.9
November, 2002 63.6 11.2
July, 2002 65.7 10.2
May, 2002 66.4 10.0
February, 2002 65.2 9.7
November, 2001 66.1 9.4
July, 2001 64.5 8.2
May, 2001 64.3 7.6
February, 2001 64.0 8.9
November, 2000 63.7 9.0
July, 2000 63.6 8.4
May, 2000 63.6 6.6
February, 2000 63.2 6.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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