ADS, Wired-Cable and Over-The-Air Penetration by Market

Minneapolis-St. Paul, MN

Date % OTA % Wired Cable % ADS
July, 2014 17.8 50.7 31.9
May, 2014 18.1 50.2 31.8
February, 2014 18.3 50.4 31.5
November, 2013 17.7 50.8 31.6
July, 2013 18.1 51.7 30.4
May, 2013 17.7 51.9 30.5
February, 2013 18.0 52.6 29.6
November, 2012 18.2 52.8 29.2
July, 2012 18.0 52.9 29.3
May, 2012 18.2 52.8 29.3
February, 2012 18.9 52.8 28.7
November, 2011 52.0 29.0
July, 2011 54.1 28.1
May, 2011 54.6 27.9
February, 2011 54.9 27.5
November, 2010 55.5 27.2
July, 2010 56.4 26.4
May, 2010 56.7 26.3
February, 2010 57.0 25.8
November, 2009 57.0 25.8
July, 2009 57.5 25.0
May, 2009 58.0 25.4
February, 2009 58.2 25.1
November, 2008 56.9 25.5
July, 2008 57.4 25.1
May, 2008 57.7 24.7
February, 2008 54.2 25.3
November, 2007 54.1 25.4
July, 2007 53.0 24.7
May, 2007 52.5 23.9
February, 2007 53.5 22.7
November, 2006 54.9 22.3
July, 2006 55.2 20.8
May, 2006 55.2 20.4
February, 2006 55.4 19.3
November, 2005 56.3 19.6
July, 2005 55.7 20.5
May, 2005 56.0 19.8
February, 2005 55.8 19.5
November, 2004 56.6 19.3
July, 2004 56.2 18.8
May, 2004 55.9 19.4
February, 2004 55.3 19.3
November, 2003 54.4 18.6
July, 2003 53.9 17.4
May, 2003 54.0 16.9
February, 2003 55.9 16.6
November, 2002 56.8 16.2
July, 2002 58.9 15.3
May, 2002 59.2 15.5
February, 2002 58.1 14.6
November, 2001 57.5 13.5
July, 2001 55.3 12.4
May, 2001 55.1 12.5
February, 2001 54.8 10.4
November, 2000 54.6 9.4
July, 2000 54.8 9.0
May, 2000 54.5 7.7
February, 2000 54.1 6.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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