ADS, Wired-Cable and Over-The-Air Penetration by Market

Austin, TX

Date % OTA % Wired Cable % ADS
July, 2014 14.0 60.1 26.9
May, 2014 14.2 60.6 26.1
February, 2014 14.1 60.7 26.0
November, 2013 13.4 61.2 26.3
July, 2013 13.1 61.4 26.0
May, 2013 12.6 61.6 26.2
February, 2013 12.8 61.5 26.0
November, 2012 13.0 61.5 25.8
July, 2012 13.5 60.7 26.0
May, 2012 13.7 60.6 25.9
February, 2012 14.3 60.5 25.6
November, 2011 59.5 26.2
July, 2011 60.1 27.3
May, 2011 60.6 27.6
February, 2011 61.6 27.3
November, 2010 63.1 26.8
July, 2010 64.6 25.8
May, 2010 65.1 24.7
February, 2010 65.4 23.4
November, 2009 65.2 23.1
July, 2009 64.1 22.7
May, 2009 64.6 22.8
February, 2009 64.5 22.2
November, 2008 64.3 21.3
July, 2008 65.5 20.7
May, 2008 65.7 20.5
February, 2008 66.5 20.4
November, 2007 66.5 20.4
July, 2007 67.6 19.6
May, 2007 68.2 18.5
February, 2007 68.9 17.4
November, 2006 69.1 19.5
July, 2006 68.4 18.8
May, 2006 67.8 18.6
February, 2006 67.0 17.7
November, 2005 66.7 17.8
July, 2005 67.6 17.5
May, 2005 67.3 17.2
February, 2005 67.6 16.6
November, 2004 66.5 17.0
July, 2004 66.9 17.7
May, 2004 68.4 17.4
February, 2004 69.1 15.6
November, 2003 68.4 15.2
July, 2003 67.7 14.9
May, 2003 66.9 15.2
February, 2003 66.0 15.5
November, 2002 66.1 14.7
July, 2002 66.1 14.2
May, 2002 65.6 13.7
February, 2002 66.1 12.7
November, 2001 65.4 12.7
July, 2001 66.2 16.1
May, 2001 65.9 12.9
February, 2001 65.8 14.2
November, 2000 65.7 10.6
July, 2000 65.7 11.6
May, 2000 66.4 11.4
February, 2000 66.1 10.4
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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