ADS, Wired-Cable and Over-The-Air Penetration by Market

Missoula, MT

Date % OTA % Wired Cable % ADS
November, 2014 18.0 33.4 49.0
July, 2014 17.6 34.9 48.0
May, 2014 17.8 35.5 47.1
February, 2014 16.8 37.3 46.5
November, 2013 15.6 37.0 47.9
July, 2013 15.2 37.0 48.3
May, 2013 15.5 37.0 47.9
February, 2013 15.6 35.7 49.2
November, 2012 16.3 35.5 48.6
July, 2012 14.5 36.1 49.8
May, 2012 15.0 35.7 49.7
February, 2012 15.7 35.1 49.7
November, 2011 33.9 49.7
July, 2011 36.2 47.6
May, 2011 35.8 47.2
February, 2011 37.1 46.5
November, 2010 37.7 45.1
July, 2010 35.4 47.5
May, 2010 35.6 47.7
February, 2010 34.9 48.1
November, 2009 35.6 47.0
July, 2009 36.2 44.7
May, 2009 36.2 44.6
February, 2009 35.0 44.4
November, 2008 35.8 44.6
July, 2008 36.5 43.4
May, 2008 38.4 43.0
February, 2008 36.6 45.4
November, 2007 35.6 46.0
July, 2007 33.9 47.3
May, 2007 33.1 46.0
February, 2007 34.9 43.9
November, 2006 36.0 44.1
July, 2006 38.4 41.2
May, 2006 37.4 41.5
February, 2006 38.9 38.8
November, 2005 38.8 39.8
July, 2005 38.3 39.6
May, 2005 40.1 38.1
February, 2005 41.8 37.2
November, 2004 42.7 36.4
July, 2004 45.3 33.0
May, 2004 45.0 35.1
February, 2004 44.2 33.8
November, 2003 47.1 31.6
July, 2003 44.4 33.7
May, 2003 44.1 33.6
February, 2003 45.1 34.3
November, 2002 45.8 34.4
July, 2002 49.6 30.6
May, 2002 48.3 31.8
February, 2002 48.8 30.2
November, 2001 48.3 30.3
July, 2001 48.8 24.6
May, 2001 49.1 24.8
February, 2001 49.4 25.2
November, 2000 48.1 29.7
July, 2000 49.6 27.0
May, 2000 49.6 21.2
February, 2000 50.0 23.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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