ADS, Wired-Cable and Over-The-Air Penetration by Market

Mobile, AL-Pensacola (Ft. Walton Beach), FL

Date % OTA % Wired Cable % ADS
November, 2014 9.6 51.9 39.1
July, 2014 9.0 49.9 41.9
May, 2014 9.0 50.8 40.8
February, 2014 8.4 51.4 41.0
November, 2013 8.3 51.1 41.2
July, 2013 7.7 51.2 41.6
May, 2013 7.8 51.3 41.3
February, 2013 7.9 51.7 40.8
November, 2012 8.3 52.0 40.3
July, 2012 8.2 53.5 39.2
May, 2012 8.4 53.2 39.2
February, 2012 8.5 53.5 38.8
November, 2011 52.4 39.4
July, 2011 52.8 39.8
May, 2011 52.7 39.4
February, 2011 51.7 39.8
November, 2010 50.7 40.3
July, 2010 52.9 39.9
May, 2010 53.1 40.0
February, 2010 54.3 39.3
November, 2009 57.1 36.1
July, 2009 58.6 33.8
May, 2009 60.1 32.4
February, 2009 59.0 32.9
November, 2008 58.7 33.7
July, 2008 60.8 31.1
May, 2008 61.6 30.3
February, 2008 60.7 31.8
November, 2007 61.6 31.4
July, 2007 60.2 31.3
May, 2007 60.6 29.8
February, 2007 62.2 27.2
November, 2006 64.0 26.3
July, 2006 66.1 24.7
May, 2006 66.5 24.6
February, 2006 68.0 23.0
November, 2005 68.5 22.8
July, 2005 69.1 22.2
May, 2005 70.6 20.7
February, 2005 71.0 19.5
November, 2004 72.3 18.2
July, 2004 72.0 18.4
May, 2004 72.6 17.9
February, 2004 72.9 17.1
November, 2003 73.4 16.9
July, 2003 74.0 15.8
May, 2003 72.3 16.3
February, 2003 73.0 17.0
November, 2002 73.1 16.7
July, 2002 73.8 16.4
May, 2002 74.3 16.6
February, 2002 74.1 15.7
November, 2001 74.9 14.5
July, 2001 73.9 14.2
May, 2001 74.0 13.6
February, 2001 74.6 12.2
November, 2000 74.1 14.3
July, 2000 73.4 11.9
May, 2000 73.3 12.4
February, 2000 73.5 11.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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