ADS, Wired-Cable and Over-The-Air Penetration by Market

Monroe, LA-El Dorado, AR

Date % OTA % Wired Cable % ADS
July, 2014 7.2 40.1 53.6
May, 2014 7.2 40.7 52.9
February, 2014 7.1 42.2 51.6
November, 2013 7.0 41.3 52.4
July, 2013 6.9 42.6 51.1
May, 2013 7.1 42.8 50.9
February, 2013 7.4 42.3 51.2
November, 2012 7.3 43.8 49.8
July, 2012 7.6 44.2 49.2
May, 2012 7.7 43.4 49.9
February, 2012 7.2 42.6 51.4
November, 2011 41.8 50.5
July, 2011 44.1 50.6
May, 2011 44.0 50.2
February, 2011 46.0 47.0
November, 2010 45.9 46.8
July, 2010 46.5 46.0
May, 2010 46.8 46.0
February, 2010 47.2 45.7
November, 2009 47.5 44.7
July, 2009 47.6 42.5
May, 2009 47.5 42.6
February, 2009 46.5 43.0
November, 2008 47.3 42.3
July, 2008 49.1 40.5
May, 2008 51.9 37.5
February, 2008 51.9 38.1
November, 2007 52.0 37.6
July, 2007 52.2 35.9
May, 2007 51.9 35.4
February, 2007 52.8 34.1
November, 2006 54.9 33.3
July, 2006 56.3 31.7
May, 2006 56.5 30.9
February, 2006 58.6 28.9
November, 2005 60.1 28.8
July, 2005 61.1 27.7
May, 2005 60.9 27.0
February, 2005 61.5 25.7
November, 2004 62.2 25.1
July, 2004 61.0 25.7
May, 2004 61.5 26.5
February, 2004 60.4 27.4
November, 2003 59.9 27.4
July, 2003 62.1 26.9
May, 2003 62.6 25.8
February, 2003 64.5 24.8
November, 2002 65.4 24.1
July, 2002 66.0 22.9
May, 2002 65.5 24.2
February, 2002 64.3 24.9
November, 2001 64.6 23.4
July, 2001 62.9 23.4
May, 2001 62.9 23.7
February, 2001 62.2 23.5
November, 2000 62.6 21.9
July, 2000 62.0 20.9
May, 2000 62.8 22.5
February, 2000 63.0 21.4
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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