ADS, Wired-Cable and Over-The-Air Penetration by Market

Nashville, TN

Date % OTA % Wired Cable % ADS
November, 2014 6.9 53.8 39.5
July, 2014 7.0 52.5 40.7
May, 2014 7.0 52.6 40.6
February, 2014 6.6 52.4 41.2
November, 2013 5.9 53.0 41.2
July, 2013 5.8 53.8 40.6
May, 2013 5.5 53.8 40.9
February, 2013 5.5 54.3 40.4
November, 2012 5.6 55.1 39.6
July, 2012 6.1 55.4 38.9
May, 2012 6.5 55.6 38.4
February, 2012 6.8 56.0 37.8
November, 2011 55.4 37.4
July, 2011 57.1 36.2
May, 2011 57.1 36.1
February, 2011 56.7 36.5
November, 2010 56.8 36.7
July, 2010 55.6 37.6
May, 2010 55.4 37.1
February, 2010 55.5 36.3
November, 2009 55.5 35.4
July, 2009 55.6 34.5
May, 2009 55.4 35.0
February, 2009 55.5 34.8
November, 2008 53.5 37.1
July, 2008 53.3 36.1
May, 2008 55.0 34.8
February, 2008 54.6 35.5
November, 2007 54.8 34.3
July, 2007 54.1 34.6
May, 2007 53.5 34.0
February, 2007 54.8 32.6
November, 2006 55.8 33.3
July, 2006 57.2 30.9
May, 2006 56.8 31.2
February, 2006 59.3 28.2
November, 2005 59.9 27.5
July, 2005 59.0 28.3
May, 2005 59.8 27.0
February, 2005 59.8 26.2
November, 2004 61.0 25.8
July, 2004 60.5 25.7
May, 2004 61.1 25.8
February, 2004 60.4 26.3
November, 2003 59.8 26.3
July, 2003 60.8 24.3
May, 2003 60.0 24.4
February, 2003 60.6 24.8
November, 2002 62.2 23.2
July, 2002 63.5 22.2
May, 2002 64.0 23.1
February, 2002 64.1 22.0
November, 2001 63.6 21.3
July, 2001 62.8 20.2
May, 2001 63.2 21.9
February, 2001 63.2 18.7
November, 2000 63.3 16.9
July, 2000 63.2 17.6
May, 2000 63.3 16.0
February, 2000 63.6 15.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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