ADS, Wired-Cable and Over-The-Air Penetration by Market

North Platte, NE

Date % OTA % Wired Cable % ADS
November, 2014 10.7 54.1 35.6
July, 2014 8.7 52.0 39.8
May, 2014 8.8 53.0 38.7
February, 2014 9.3 53.9 37.4
November, 2013 8.3 54.4 38.1
July, 2013 9.5 54.6 36.7
May, 2013 9.6 54.7 36.5
February, 2013 9.5 54.8 36.6
November, 2012 10.1 54.4 36.4
July, 2012 7.8 58.0 35.5
May, 2012 8.2 57.8 35.4
February, 2012 7.6 60.7 33.0
November, 2011 61.6 30.6
July, 2011 62.8 30.2
May, 2011 63.3 29.2
February, 2011 61.9 30.4
November, 2010 60.0 31.3
July, 2010 60.3 31.5
May, 2010 60.6 31.6
February, 2010 60.6 31.1
November, 2009 61.7 29.4
July, 2009 62.6 27.8
May, 2009 63.5 26.8
February, 2009 62.4 27.4
November, 2008 65.0 25.2
July, 2008 66.2 24.8
May, 2008 68.1 24.0
February, 2008 68.5 24.4
November, 2007 67.0 26.4
July, 2007 65.2 25.8
May, 2007 65.5 24.4
February, 2007 64.5 24.5
November, 2006 65.3 24.9
July, 2006 65.1 24.9
May, 2006 64.5 25.4
February, 2006 65.9 23.9
November, 2005 65.0 24.7
July, 2005 62.6 26.4
May, 2005 61.6 26.7
February, 2005 61.3 26.0
November, 2004 62.0 26.0
July, 2004 63.0 25.7
May, 2004 64.5 26.2
February, 2004 63.4 27.4
November, 2003 63.8 26.4
July, 2003 63.2 27.0
May, 2003 63.4 24.6
February, 2003 63.9 24.0
November, 2002 65.2 23.0
July, 2002 67.8 21.4
May, 2002 67.9 22.5
February, 2002 70.3 20.6
November, 2001 70.8 19.7
July, 2001 66.0 22.3
May, 2001 65.7 22.2
February, 2001 65.7 21.0
November, 2000 65.5 18.1
July, 2000 64.7 19.2
May, 2000 66.1 17.3
February, 2000 66.7 17.1
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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