ADS, Wired-Cable and Over-The-Air Penetration by Market

Bakersfield, CA

Date % OTA % Wired Cable % ADS
July, 2014 13.6 48.0 38.9
May, 2014 13.7 48.7 38.1
February, 2014 13.0 49.5 38.1
November, 2013 11.9 47.9 41.1
July, 2013 13.3 47.0 40.3
May, 2013 13.6 47.1 39.9
February, 2013 14.3 46.4 39.9
November, 2012 14.9 48.0 37.8
July, 2012 12.5 50.8 37.7
May, 2012 12.9 50.4 37.6
February, 2012 12.9 51.5 36.5
November, 2011 51.4 35.3
July, 2011 50.9 35.8
May, 2011 51.0 35.1
February, 2011 50.5 35.8
November, 2010 49.4 35.5
July, 2010 52.4 34.8
May, 2010 52.8 34.8
February, 2010 54.6 33.4
November, 2009 56.4 32.7
July, 2009 55.5 32.3
May, 2009 54.3 31.5
February, 2009 52.9 31.8
November, 2008 52.3 30.3
July, 2008 53.9 29.2
May, 2008 55.5 29.3
February, 2008 56.0 29.2
November, 2007 56.4 30.0
July, 2007 55.3 28.6
May, 2007 54.8 27.1
February, 2007 56.2 25.4
November, 2006 56.7 25.9
July, 2006 57.6 24.8
May, 2006 58.7 23.5
February, 2006 61.1 21.0
November, 2005 64.5 19.2
July, 2005 65.8 18.4
May, 2005 67.1 18.3
February, 2005 66.8 18.5
November, 2004 66.5 18.6
July, 2004 66.6 18.2
May, 2004 67.0 18.5
February, 2004 67.5 18.4
November, 2003 69.5 17.4
July, 2003 69.6 16.3
May, 2003 68.9 14.4
February, 2003 69.8 13.4
November, 2002 68.7 13.0
July, 2002 70.2 12.0
May, 2002 70.2 13.3
February, 2002 69.8 13.2
November, 2001 69.7 13.5
July, 2001 70.3 10.8
May, 2001 70.4 10.2
February, 2001 71.6 11.0
November, 2000 71.8 11.5
July, 2000 72.1 9.1
May, 2000 72.0 7.4
February, 2000 71.9 7.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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