ADS, Wired-Cable and Over-The-Air Penetration by Market

Omaha, NE

Date % OTA % Wired Cable % ADS
July, 2014 11.5 56.0 32.8
May, 2014 11.6 57.0 31.8
February, 2014 11.0 60.6 28.9
November, 2013 10.7 61.2 28.3
July, 2013 10.0 63.1 27.2
May, 2013 10.2 63.2 27.0
February, 2013 11.0 62.9 26.7
November, 2012 10.9 64.2 25.6
July, 2012 10.2 65.7 24.5
May, 2012 10.6 65.5 24.4
February, 2012 9.7 66.6 24.0
November, 2011 67.1 22.8
July, 2011 69.5 21.3
May, 2011 69.5 20.8
February, 2011 67.8 21.7
November, 2010 67.7 21.5
July, 2010 69.2 21.6
May, 2010 69.4 21.7
February, 2010 70.8 20.4
November, 2009 71.4 20.0
July, 2009 72.3 19.1
May, 2009 73.0 18.6
February, 2009 71.9 19.0
November, 2008 72.4 18.5
July, 2008 72.7 17.2
May, 2008 73.5 16.8
February, 2008 73.7 16.9
November, 2007 72.6 17.9
July, 2007 71.4 17.5
May, 2007 71.0 17.2
February, 2007 71.8 16.4
November, 2006 73.6 15.7
July, 2006 73.5 15.9
May, 2006 73.2 15.4
February, 2006 73.6 14.2
November, 2005 74.4 14.1
July, 2005 74.2 14.0
May, 2005 73.2 14.3
February, 2005 72.8 14.2
November, 2004 73.0 14.5
July, 2004 73.9 13.6
May, 2004 75.6 12.7
February, 2004 75.4 12.3
November, 2003 75.2 11.8
July, 2003 74.0 11.9
May, 2003 73.5 12.2
February, 2003 75.4 12.3
November, 2002 76.8 11.3
July, 2002 77.7 10.7
May, 2002 77.6 11.4
February, 2002 76.2 11.7
November, 2001 75.2 11.6
July, 2001 72.0 11.2
May, 2001 72.3 12.8
February, 2001 71.5 11.7
November, 2000 71.4 9.9
July, 2000 71.2 9.6
May, 2000 71.3 10.0
February, 2000 71.7 7.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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