ADS, Wired-Cable and Over-The-Air Penetration by Market

Palm Springs, CA

Date % OTA % Wired Cable % ADS
July, 2014 4.7 64.2 32.0
May, 2014 4.7 65.1 31.1
February, 2014 4.7 65.5 30.7
November, 2013 4.1 65.5 31.3
July, 2013 3.8 68.2 28.9
May, 2013 3.9 68.3 28.7
February, 2013 3.5 69.6 28.0
November, 2012 3.3 69.9 27.9
July, 2012 4.0 72.4 25.0
May, 2012 4.1 72.0 25.3
February, 2012 4.3 72.1 24.8
November, 2011 71.4 24.2
July, 2011 75.2 23.0
May, 2011 75.0 22.7
February, 2011 75.0 22.6
November, 2010 74.8 22.6
July, 2010 73.7 23.3
May, 2010 73.9 23.2
February, 2010 75.0 22.2
November, 2009 76.5 20.6
July, 2009 78.0 18.6
May, 2009 79.5 18.2
February, 2009 78.9 18.8
November, 2008 80.5 17.0
July, 2008 81.2 16.7
May, 2008 81.4 16.1
February, 2008 80.9 16.6
November, 2007 79.0 18.0
July, 2007 78.7 17.6
May, 2007 79.4 16.9
February, 2007 80.6 15.6
November, 2006 82.0 15.1
July, 2006 82.7 14.2
May, 2006 82.8 13.5
February, 2006 84.2 12.1
November, 2005 84.4 11.5
July, 2005 84.8 11.6
May, 2005 84.7 11.6
February, 2005 84.8 11.1
November, 2004 84.6 11.6
July, 2004 84.6 11.9
May, 2004 85.3 11.5
February, 2004 84.2 12.6
November, 2003 85.8 11.6
July, 2003 86.1 11.6
May, 2003 86.0 11.1
February, 2003 86.3 12.5
November, 2002 86.2 12.3
July, 2002 86.9 11.8
May, 2002 86.8 12.2
February, 2002 88.2 10.1
November, 2001 88.8 8.9
July, 2001 90.1 8.3
May, 2001 90.4 6.7
February, 2001 89.6 9.0
November, 2000 90.6 5.5
July, 2000 90.5 5.7
May, 2000 90.5 5.5
February, 2000 90.9 5.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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