ADS, Wired-Cable and Over-The-Air Penetration by Market

Panama City, FL

Date % OTA % Wired Cable % ADS
July, 2014 8.7 51.7 40.0
May, 2014 8.8 52.6 39.1
February, 2014 9.0 54.3 37.3
November, 2013 8.8 53.3 38.3
July, 2013 8.7 57.6 34.0
May, 2013 8.9 57.7 33.8
February, 2013 8.7 57.4 34.4
November, 2012 8.9 59.0 32.8
July, 2012 8.3 61.3 31.1
May, 2012 8.6 60.8 31.4
February, 2012 8.4 60.9 31.3
November, 2011 60.5 31.1
July, 2011 62.6 29.6
May, 2011 62.3 29.3
February, 2011 63.0 27.8
November, 2010 63.5 26.5
July, 2010 62.8 28.1
May, 2010 63.0 28.1
February, 2010 62.8 29.0
November, 2009 64.5 27.0
July, 2009 63.8 26.9
May, 2009 64.1 27.9
February, 2009 63.1 28.4
November, 2008 62.8 29.8
July, 2008 63.4 28.0
May, 2008 64.4 26.9
February, 2008 64.7 26.7
November, 2007 63.4 27.6
July, 2007 62.4 28.3
May, 2007 62.6 27.8
February, 2007 63.7 26.4
November, 2006 64.9 26.6
July, 2006 66.4 24.9
May, 2006 65.5 25.3
February, 2006 65.9 23.8
November, 2005 65.5 23.3
July, 2005 63.8 24.1
May, 2005 63.8 24.0
February, 2005 63.6 23.8
November, 2004 65.3 24.2
July, 2004 64.9 24.2
May, 2004 65.0 25.2
February, 2004 63.2 26.9
November, 2003 62.8 26.7
July, 2003 64.3 25.7
May, 2003 64.7 25.4
February, 2003 66.8 25.2
November, 2002 66.4 24.9
July, 2002 67.8 24.2
May, 2002 67.5 24.0
February, 2002 66.0 23.8
November, 2001 68.2 21.6
July, 2001 64.5 26.3
May, 2001 64.0 22.9
February, 2001 65.1 20.6
November, 2000 65.4 21.0
July, 2000 64.8 19.5
May, 2000 64.7 18.6
February, 2000 65.5 18.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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