ADS, Wired-Cable and Over-The-Air Penetration by Market

Phoenix, AZ

Date % OTA % Wired Cable % ADS
July, 2014 14.8 39.1 46.6
May, 2014 15.1 38.9 46.4
February, 2014 15.4 38.7 46.1
November, 2013 15.2 39.0 46.0
July, 2013 15.9 39.4 45.0
May, 2013 15.5 39.9 44.9
February, 2013 15.9 40.4 44.0
November, 2012 16.4 40.5 43.3
July, 2012 16.2 41.0 43.1
May, 2012 15.8 41.8 42.8
February, 2012 15.3 43.0 42.1
November, 2011 43.1 42.1
July, 2011 45.5 41.0
May, 2011 46.6 40.3
February, 2011 48.2 38.8
November, 2010 49.9 37.6
July, 2010 50.5 36.4
May, 2010 51.1 35.7
February, 2010 51.1 35.1
November, 2009 51.8 34.7
July, 2009 53.0 32.9
May, 2009 54.5 32.2
February, 2009 54.8 31.3
November, 2008 54.5 30.8
July, 2008 55.2 29.9
May, 2008 54.5 30.0
February, 2008 55.1 30.2
November, 2007 60.3 26.4
July, 2007 60.0 26.6
May, 2007 59.3 25.7
February, 2007 59.7 25.3
November, 2006 60.2 25.4
July, 2006 59.9 24.1
May, 2006 59.9 23.2
February, 2006 60.0 21.3
November, 2005 60.2 22.0
July, 2005 60.4 21.8
May, 2005 60.9 21.6
February, 2005 60.3 20.9
November, 2004 60.5 20.3
July, 2004 59.6 20.1
May, 2004 58.9 20.3
February, 2004 58.6 20.2
November, 2003 59.2 19.9
July, 2003 59.5 18.8
May, 2003 59.3 18.4
February, 2003 60.4 18.2
November, 2002 60.8 17.2
July, 2002 61.9 16.2
May, 2002 62.0 16.7
February, 2002 60.9 16.2
November, 2001 60.5 15.9
July, 2001 59.4 13.9
May, 2001 59.3 13.7
February, 2001 59.3 12.7
November, 2000 59.2 14.6
July, 2000 59.5 11.4
May, 2000 59.3 10.7
February, 2000 59.3 10.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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