ADS, Wired-Cable and Over-The-Air Penetration by Market

Portland-Auburn, ME

Date % OTA % Wired Cable % ADS
July, 2014 9.6 60.3 30.4
May, 2014 9.7 60.9 29.8
February, 2014 8.7 61.1 30.5
November, 2013 7.9 62.6 29.9
July, 2013 8.1 62.2 30.0
May, 2013 8.2 62.4 29.7
February, 2013 9.1 63.1 28.0
November, 2012 9.6 63.6 27.1
July, 2012 8.7 65.5 26.2
May, 2012 9.0 65.6 25.7
February, 2012 8.8 66.4 25.2
November, 2011 66.7 24.3
July, 2011 68.9 23.1
May, 2011 69.5 22.2
February, 2011 67.9 23.7
November, 2010 66.7 24.6
July, 2010 66.0 24.9
May, 2010 66.2 24.9
February, 2010 66.3 24.6
November, 2009 66.8 23.6
July, 2009 68.3 21.5
May, 2009 67.3 21.9
February, 2009 65.8 22.4
November, 2008 66.1 21.8
July, 2008 67.1 20.5
May, 2008 68.0 20.3
February, 2008 68.9 19.6
November, 2007 69.2 19.5
July, 2007 67.5 20.1
May, 2007 67.4 19.6
February, 2007 68.7 18.5
November, 2006 71.0 17.6
July, 2006 70.9 16.5
May, 2006 71.1 16.3
February, 2006 71.7 15.1
November, 2005 72.3 15.1
July, 2005 73.2 15.0
May, 2005 73.7 14.7
February, 2005 74.1 13.9
November, 2004 75.0 13.7
July, 2004 75.5 13.1
May, 2004 76.1 12.6
February, 2004 75.8 12.7
November, 2003 75.4 12.3
July, 2003 75.3 11.8
May, 2003 76.0 11.4
February, 2003 77.0 12.0
November, 2002 77.0 12.0
July, 2002 77.7 11.9
May, 2002 76.8 12.9
February, 2002 76.7 12.0
November, 2001 76.3 12.1
July, 2001 77.0 10.2
May, 2001 77.1 9.6
February, 2001 76.6 10.1
November, 2000 76.7 9.5
July, 2000 77.4 7.6
May, 2000 78.0 8.5
February, 2000 78.1 6.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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