ADS, Wired-Cable and Over-The-Air Penetration by Market

Presque Isle, ME

Date % OTA % Wired Cable % ADS
November, 2014 10.1 43.8 46.6
July, 2014 8.7 46.2 45.6
May, 2014 8.8 46.8 44.9
February, 2014 8.2 46.8 45.6
November, 2013 7.7 49.1 44.1
July, 2013 7.8 49.6 43.5
May, 2013 7.9 49.8 43.2
February, 2013 8.6 49.1 43.2
November, 2012 9.2 50.2 41.4
July, 2012 9.5 50.5 40.9
May, 2012 9.9 50.8 40.3
February, 2012 9.4 53.6 37.9
November, 2011 51.8 38.8
July, 2011 55.3 37.1
May, 2011 56.2 35.8
February, 2011 56.2 35.9
November, 2010 56.4 35.7
July, 2010 56.1 36.9
May, 2010 56.4 37.0
February, 2010 56.0 36.6
November, 2009 58.0 34.3
July, 2009 58.1 33.3
May, 2009 58.7 32.6
February, 2009 57.2 33.2
November, 2008 58.1 32.4
July, 2008 59.3 31.5
May, 2008 59.7 31.2
February, 2008 61.3 30.4
November, 2007 60.1 31.9
July, 2007 58.6 32.2
May, 2007 55.6 34.5
February, 2007 54.7 34.7
November, 2006 56.1 34.9
July, 2006 56.6 33.4
May, 2006 58.6 31.4
February, 2006 60.1 29.1
November, 2005 60.1 29.7
July, 2005 61.4 30.5
May, 2005 60.9 30.5
February, 2005 59.8 31.8
November, 2004 59.9 31.6
July, 2004 60.0 31.6
May, 2004 61.3 30.5
February, 2004 61.3 30.4
November, 2003 61.4 30.0
July, 2003 62.3 28.6
May, 2003 61.2 29.7
February, 2003 61.6 29.7
November, 2002 61.0 30.1
July, 2002 59.8 31.1
May, 2002 59.5 31.7
February, 2002 58.9 31.5
November, 2001 59.1 31.4
July, 2001 63.4 24.8
May, 2001 63.4 28.0
February, 2001 63.3 26.4
November, 2000 63.3 26.3
July, 2000 63.5 24.7
May, 2000 64.0 24.3
February, 2000 64.9 19.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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