ADS, Wired-Cable and Over-The-Air Penetration by Market

Quincy, IL-Hannibal, MO-Keokuk, IA

Date % OTA % Wired Cable % ADS
November, 2014 12.9 37.6 50.0
July, 2014 11.4 36.9 52.5
May, 2014 11.5 37.5 51.7
February, 2014 11.1 38.3 51.3
November, 2013 11.3 38.3 51.2
July, 2013 12.3 37.6 50.5
May, 2013 12.6 37.8 50.2
February, 2013 13.0 36.7 50.7
November, 2012 13.3 37.7 49.6
July, 2012 11.9 38.9 49.8
May, 2012 12.3 38.6 49.8
February, 2012 12.6 39.6 48.7
November, 2011 37.9 48.0
July, 2011 41.9 46.0
May, 2011 42.3 45.0
February, 2011 41.0 46.4
November, 2010 41.7 46.6
July, 2010 41.3 46.7
May, 2010 41.6 46.8
February, 2010 42.0 45.7
November, 2009 42.9 44.6
July, 2009 44.5 41.9
May, 2009 44.1 41.8
February, 2009 42.8 42.1
November, 2008 42.9 42.1
July, 2008 43.7 40.6
May, 2008 45.0 40.4
February, 2008 45.1 41.9
November, 2007 46.2 41.1
July, 2007 45.1 41.4
May, 2007 44.2 40.9
February, 2007 44.4 39.7
November, 2006 46.3 39.8
July, 2006 46.4 38.6
May, 2006 47.1 38.5
February, 2006 49.5 35.4
November, 2005 49.3 36.0
July, 2005 49.5 36.1
May, 2005 50.6 34.6
February, 2005 50.7 34.5
November, 2004 51.4 33.2
July, 2004 52.5 32.5
May, 2004 53.2 32.8
February, 2004 52.8 31.7
November, 2003 53.3 31.1
July, 2003 54.4 29.2
May, 2003 54.2 28.7
February, 2003 55.3 30.0
November, 2002 57.6 27.9
July, 2002 59.5 25.8
May, 2002 58.5 26.4
February, 2002 58.3 25.0
November, 2001 57.0 25.2
July, 2001 57.3 22.2
May, 2001 58.0 21.2
February, 2001 59.1 21.1
November, 2000 59.7 23.4
July, 2000 59.0 21.3
May, 2000 59.9 17.4
February, 2000 61.8 18.4
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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