ADS, Wired-Cable and Over-The-Air Penetration by Market

Raleigh-Durham (Fayetteville), NC

Date % OTA % Wired Cable % ADS
July, 2014 10.4 53.6 36.0
May, 2014 10.4 54.4 35.3
February, 2014 10.7 55.0 34.3
November, 2013 10.4 56.0 33.6
July, 2013 10.6 56.1 33.3
May, 2013 10.5 55.7 33.9
February, 2013 10.5 55.7 33.8
November, 2012 10.9 55.5 33.6
July, 2012 11.3 55.0 33.9
May, 2012 11.5 54.2 34.6
February, 2012 11.6 53.7 35.0
November, 2011 52.8 35.8
July, 2011 53.6 36.5
May, 2011 54.7 35.7
February, 2011 55.6 35.1
November, 2010 56.7 34.0
July, 2010 57.6 32.9
May, 2010 58.2 32.2
February, 2010 58.9 31.8
November, 2009 59.8 31.0
July, 2009 59.8 30.5
May, 2009 59.5 31.0
February, 2009 58.9 31.2
November, 2008 57.9 31.4
July, 2008 58.1 30.2
May, 2008 59.3 29.2
February, 2008 59.9 29.3
November, 2007 59.4 29.7
July, 2007 58.9 29.1
May, 2007 58.5 28.7
February, 2007 58.6 27.7
November, 2006 60.4 27.8
July, 2006 60.8 26.4
May, 2006 61.2 25.4
February, 2006 62.4 24.0
November, 2005 62.3 24.0
July, 2005 62.8 24.5
May, 2005 63.1 24.3
February, 2005 62.9 23.1
November, 2004 62.8 22.6
July, 2004 61.8 22.6
May, 2004 62.1 22.1
February, 2004 62.0 22.5
November, 2003 62.4 22.3
July, 2003 63.2 21.4
May, 2003 62.4 22.6
February, 2003 63.5 23.2
November, 2002 63.9 22.3
July, 2002 64.9 21.4
May, 2002 65.4 20.8
February, 2002 64.6 20.4
November, 2001 65.4 19.7
July, 2001 61.5 20.3
May, 2001 61.2 18.2
February, 2001 61.1 20.8
November, 2000 61.2 19.7
July, 2000 61.8 18.9
May, 2000 61.7 18.1
February, 2000 61.6 15.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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