ADS, Wired-Cable and Over-The-Air Penetration by Market

Reno, NV

Date % OTA % Wired Cable % ADS
November, 2014 11.3 44.7 44.3
July, 2014 10.8 43.8 45.7
May, 2014 10.8 44.5 45.0
February, 2014 9.8 46.5 44.2
November, 2013 8.9 46.3 45.3
July, 2013 8.2 49.0 43.2
May, 2013 8.4 49.1 43.0
February, 2013 8.8 48.1 43.5
November, 2012 9.6 48.2 42.6
July, 2012 9.3 47.1 44.2
May, 2012 9.6 46.7 44.4
February, 2012 9.0 46.7 45.0
November, 2011 46.3 44.6
July, 2011 47.1 44.6
May, 2011 47.0 44.3
February, 2011 46.8 43.0
November, 2010 45.1 45.1
July, 2010 47.6 44.0
May, 2010 47.7 44.0
February, 2010 48.3 44.5
November, 2009 49.3 42.7
July, 2009 50.5 40.7
May, 2009 50.8 41.4
February, 2009 49.8 41.9
November, 2008 51.2 40.5
July, 2008 51.7 38.8
May, 2008 52.4 37.8
February, 2008 51.8 38.8
November, 2007 51.3 39.4
July, 2007 52.0 38.1
May, 2007 53.2 36.5
February, 2007 53.7 35.9
November, 2006 56.3 34.6
July, 2006 57.2 32.7
May, 2006 57.0 31.8
February, 2006 59.5 28.6
November, 2005 58.7 29.9
July, 2005 59.1 30.9
May, 2005 60.0 30.3
February, 2005 60.6 29.2
November, 2004 61.5 28.8
July, 2004 62.6 27.1
May, 2004 63.0 26.6
February, 2004 63.2 26.2
November, 2003 65.0 23.8
July, 2003 66.0 22.6
May, 2003 66.5 23.0
February, 2003 69.7 20.6
November, 2002 71.7 18.5
July, 2002 74.3 16.3
May, 2002 74.6 15.7
February, 2002 73.9 14.5
November, 2001 74.1 14.1
July, 2001 68.2 14.2
May, 2001 69.3 15.4
February, 2001 69.1 13.2
November, 2000 69.5 15.7
July, 2000 70.6 12.6
May, 2000 70.9 15.7
February, 2000 71.1 12.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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