ADS, Wired-Cable and Over-The-Air Penetration by Market

Bangor, ME

Date % OTA % Wired Cable % ADS
July, 2014 12.8 38.5 49.0
May, 2014 13.0 39.1 48.2
February, 2014 12.7 39.3 48.3
November, 2013 13.3 39.2 47.8
July, 2013 13.6 40.0 46.7
May, 2013 13.9 40.1 46.3
February, 2013 14.8 38.7 46.9
November, 2012 14.4 39.7 46.5
July, 2012 12.3 40.5 47.7
May, 2012 12.8 40.6 47.1
February, 2012 13.0 41.6 45.8
November, 2011 40.7 45.5
July, 2011 40.1 45.5
May, 2011 41.1 44.0
February, 2011 40.5 44.5
November, 2010 41.3 43.3
July, 2010 40.5 44.2
May, 2010 40.9 44.3
February, 2010 40.7 44.1
November, 2009 40.2 43.3
July, 2009 40.9 40.8
May, 2009 42.4 38.0
February, 2009 40.8 38.1
November, 2008 42.9 36.9
July, 2008 43.7 35.1
May, 2008 44.4 35.8
February, 2008 46.0 36.8
November, 2007 46.0 36.6
July, 2007 47.1 35.5
May, 2007 47.6 33.1
February, 2007 46.7 31.4
November, 2006 48.3 32.4
July, 2006 47.1 30.6
May, 2006 46.6 31.6
February, 2006 48.6 30.2
November, 2005 48.1 29.7
July, 2005 49.1 29.8
May, 2005 49.2 28.1
February, 2005 47.9 27.8
November, 2004 48.1 29.7
July, 2004 46.8 30.8
May, 2004 47.9 30.8
February, 2004 47.6 31.1
November, 2003 49.0 29.1
July, 2003 50.7 27.7
May, 2003 49.4 28.3
February, 2003 50.1 29.2
November, 2002 49.7 28.2
July, 2002 50.3 26.8
May, 2002 52.0 26.5
February, 2002 51.8 25.5
November, 2001 50.9 26.1
July, 2001 51.5 21.0
May, 2001 50.5 23.0
February, 2001 50.5 23.6
November, 2000 50.4 22.9
July, 2000 51.8 22.3
May, 2000 51.7 21.1
February, 2000 52.0 19.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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