ADS, Wired-Cable and Over-The-Air Penetration by Market

Roanoke-Lynchburg, VA

Date % OTA % Wired Cable % ADS
July, 2014 9.3 33.5 57.6
May, 2014 9.5 34.4 56.6
February, 2014 9.0 35.8 55.7
November, 2013 8.7 36.3 55.5
July, 2013 9.5 37.5 53.4
May, 2013 9.7 37.7 53.1
February, 2013 10.0 37.6 52.9
November, 2012 9.9 37.9 52.8
July, 2012 8.8 39.6 52.2
May, 2012 9.2 39.6 51.9
February, 2012 9.5 40.1 51.1
November, 2011 39.6 50.6
July, 2011 40.4 49.9
May, 2011 40.8 49.1
February, 2011 40.6 49.8
November, 2010 39.2 50.9
July, 2010 39.0 52.4
May, 2010 39.2 52.4
February, 2010 38.8 52.6
November, 2009 41.8 49.4
July, 2009 43.4 46.0
May, 2009 47.2 42.8
February, 2009 46.0 43.2
November, 2008 46.1 42.5
July, 2008 47.4 41.7
May, 2008 48.9 40.8
February, 2008 48.2 41.5
November, 2007 47.4 42.2
July, 2007 47.5 40.8
May, 2007 47.4 39.7
February, 2007 49.3 38.3
November, 2006 51.1 38.2
July, 2006 52.1 36.7
May, 2006 52.0 36.1
February, 2006 52.7 33.7
November, 2005 54.6 32.6
July, 2005 54.9 32.6
May, 2005 55.8 32.0
February, 2005 57.2 30.9
November, 2004 57.7 30.3
July, 2004 59.0 28.3
May, 2004 60.8 27.7
February, 2004 60.8 27.6
November, 2003 61.5 26.8
July, 2003 61.3 27.3
May, 2003 59.7 27.9
February, 2003 61.9 26.1
November, 2002 62.8 25.2
July, 2002 64.4 22.9
May, 2002 64.6 23.2
February, 2002 63.0 24.6
November, 2001 62.3 24.7
July, 2001 63.6 20.5
May, 2001 63.0 21.5
February, 2001 63.9 21.2
November, 2000 64.3 22.8
July, 2000 65.1 17.9
May, 2000 65.8 20.0
February, 2000 65.6 17.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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