ADS, Wired-Cable and Over-The-Air Penetration by Market

Rochester, MN-Mason City, IA-Austin, MN

Date % OTA % Wired Cable % ADS
July, 2014 13.0 51.4 36.1
May, 2014 13.2 52.3 35.0
February, 2014 11.8 55.0 33.7
November, 2013 10.8 54.8 35.0
July, 2013 11.0 56.8 32.8
May, 2013 11.2 57.0 32.5
February, 2013 11.9 56.9 31.9
November, 2012 12.3 56.7 31.7
July, 2012 10.5 57.7 32.7
May, 2012 11.0 57.7 32.3
February, 2012 11.0 58.7 31.1
November, 2011 57.4 31.6
July, 2011 58.4 31.2
May, 2011 58.8 30.4
February, 2011 57.0 32.4
November, 2010 56.9 32.0
July, 2010 57.8 30.9
May, 2010 58.0 30.9
February, 2010 59.3 29.2
November, 2009 61.1 27.6
July, 2009 62.1 26.1
May, 2009 62.7 25.1
February, 2009 61.3 25.5
November, 2008 62.4 24.3
July, 2008 64.1 22.7
May, 2008 65.7 21.3
February, 2008 66.3 21.7
November, 2007 67.4 19.7
July, 2007 66.8 18.9
May, 2007 66.9 17.6
February, 2007 67.4 17.2
November, 2006 68.6 17.2
July, 2006 67.3 17.2
May, 2006 66.8 17.8
February, 2006 67.0 16.9
November, 2005 67.9 17.4
July, 2005 68.7 17.3
May, 2005 68.5 17.4
February, 2005 68.1 16.7
November, 2004 66.7 18.4
July, 2004 65.3 19.3
May, 2004 66.0 19.3
February, 2004 65.3 19.7
November, 2003 65.8 18.8
July, 2003 65.9 18.5
May, 2003 65.4 18.1
February, 2003 66.6 18.4
November, 2002 66.8 17.6
July, 2002 68.3 15.6
May, 2002 67.3 15.5
February, 2002 66.6 15.1
November, 2001 66.0 15.6
July, 2001 66.0 14.2
May, 2001 65.4 12.0
February, 2001 65.4 14.6
November, 2000 65.5 15.9
July, 2000 65.3 11.9
May, 2000 67.0 12.4
February, 2000 66.9 9.6
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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