ADS, Wired-Cable and Over-The-Air Penetration by Market

Rochester, NY

Date % OTA % Wired Cable % ADS
July, 2014 12.0 64.6 23.7
May, 2014 12.1 65.2 23.1
February, 2014 11.9 66.4 22.1
November, 2013 11.2 68.0 21.2
July, 2013 11.2 67.4 21.8
May, 2013 11.4 67.4 21.6
February, 2013 11.5 67.8 21.2
November, 2012 11.8 67.4 21.2
July, 2012 11.0 69.9 19.6
May, 2012 11.4 69.7 19.4
February, 2012 11.0 70.9 18.5
November, 2011 70.8 17.4
July, 2011 70.3 18.6
May, 2011 70.5 18.0
February, 2011 69.5 18.6
November, 2010 69.3 19.0
July, 2010 70.5 17.9
May, 2010 70.9 17.9
February, 2010 70.9 18.6
November, 2009 71.7 17.3
July, 2009 71.1 16.0
May, 2009 70.0 15.6
February, 2009 68.5 16.0
November, 2008 68.1 16.5
July, 2008 68.9 16.2
May, 2008 70.3 15.4
February, 2008 70.9 15.2
November, 2007 69.8 15.6
July, 2007 68.5 15.3
May, 2007 67.5 14.8
February, 2007 68.6 13.9
November, 2006 70.8 13.2
July, 2006 71.7 12.5
May, 2006 71.6 12.5
February, 2006 70.9 12.2
November, 2005 72.7 11.7
July, 2005 71.8 11.7
May, 2005 72.3 11.3
February, 2005 72.8 10.7
November, 2004 73.0 10.6
July, 2004 72.3 11.2
May, 2004 73.1 10.9
February, 2004 72.8 11.3
November, 2003 72.6 11.3
July, 2003 73.8 10.1
May, 2003 73.1 10.5
February, 2003 74.4 10.1
November, 2002 75.5 9.8
July, 2002 75.0 10.4
May, 2002 75.4 10.8
February, 2002 73.8 11.1
November, 2001 72.4 11.3
July, 2001 70.9 9.8
May, 2001 70.8 9.9
February, 2001 70.6 10.1
November, 2000 70.9 9.4
July, 2000 71.6 7.4
May, 2000 72.6 7.4
February, 2000 72.4 5.8
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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