ADS, Wired-Cable and Over-The-Air Penetration by Market

Salt Lake City, UT

Date % OTA % Wired Cable % ADS
November, 2014 19.8 39.5 41.1
July, 2014 19.4 37.3 43.7
May, 2014 19.5 37.1 43.6
February, 2014 19.1 37.4 43.7
November, 2013 17.9 38.3 43.9
July, 2013 17.1 39.4 43.5
May, 2013 16.2 39.7 44.1
February, 2013 15.9 40.6 43.7
November, 2012 15.9 41.2 43.0
July, 2012 15.8 42.1 42.3
May, 2012 16.0 42.5 41.8
February, 2012 16.5 42.9 41.1
November, 2011 42.1 41.0
July, 2011 43.0 39.8
May, 2011 43.3 39.3
February, 2011 42.7 40.0
November, 2010 42.9 40.1
July, 2010 43.2 41.1
May, 2010 43.5 41.2
February, 2010 44.1 40.2
November, 2009 44.3 39.2
July, 2009 43.0 38.6
May, 2009 42.5 39.5
February, 2009 41.6 40.1
November, 2008 38.2 41.0
July, 2008 39.2 38.4
May, 2008 39.7 38.1
February, 2008 39.9 38.3
November, 2007 39.8 37.6
July, 2007 38.6 37.7
May, 2007 38.2 36.9
February, 2007 38.5 35.8
November, 2006 40.6 35.8
July, 2006 40.7 34.1
May, 2006 40.5 33.6
February, 2006 42.4 30.6
November, 2005 43.7 31.0
July, 2005 43.1 30.9
May, 2005 44.4 29.1
February, 2005 43.2 29.7
November, 2004 43.2 29.7
July, 2004 43.7 29.0
May, 2004 43.6 29.3
February, 2004 44.3 28.6
November, 2003 44.4 27.5
July, 2003 45.4 25.5
May, 2003 45.5 24.8
February, 2003 46.9 23.7
November, 2002 47.9 22.0
July, 2002 49.3 21.4
May, 2002 50.6 21.0
February, 2002 50.6 20.3
November, 2001 51.1 19.3
July, 2001 51.8 18.0
May, 2001 52.4 14.1
February, 2001 52.2 16.7
November, 2000 52.6 13.6
July, 2000 52.7 12.6
May, 2000 52.9 13.8
February, 2000 52.9 10.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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