ADS, Wired-Cable and Over-The-Air Penetration by Market

San Diego, CA

Date % OTA % Wired Cable % ADS
July, 2014 5.4 75.6 20.1
May, 2014 5.5 76.0 19.4
February, 2014 5.9 75.9 19.2
November, 2013 6.0 76.1 19.1
July, 2013 6.6 76.4 18.2
May, 2013 6.6 76.0 18.3
February, 2013 6.9 75.7 18.1
November, 2012 7.4 75.2 18.0
July, 2012 8.4 76.1 16.1
May, 2012 8.5 76.9 15.2
February, 2012 8.8 77.4 14.5
November, 2011 76.6 14.8
July, 2011 78.6 15.1
May, 2011 79.1 15.2
February, 2011 80.6 13.7
November, 2010 81.3 13.3
July, 2010 82.2 12.6
May, 2010 82.7 12.1
February, 2010 83.1 11.6
November, 2009 83.2 11.5
July, 2009 82.3 11.5
May, 2009 81.7 11.9
February, 2009 81.0 11.9
November, 2008 79.9 12.1
July, 2008 79.4 12.0
May, 2008 78.9 11.8
February, 2008 79.1 11.9
November, 2007 79.0 13.2
July, 2007 79.5 12.5
May, 2007 78.9 11.7
February, 2007 80.7 10.2
November, 2006 82.1 9.8
July, 2006 81.5 9.9
May, 2006 82.5 9.3
February, 2006 82.5 9.2
November, 2005 82.4 9.6
July, 2005 82.2 10.1
May, 2005 82.4 9.6
February, 2005 82.5 9.2
November, 2004 83.4 8.6
July, 2004 84.0 8.1
May, 2004 84.1 8.3
February, 2004 84.0 8.1
November, 2003 84.2 7.8
July, 2003 84.0 7.4
May, 2003 83.6 7.4
February, 2003 83.8 7.1
November, 2002 84.7 6.3
July, 2002 84.8 6.1
May, 2002 84.8 6.3
February, 2002 84.7 6.0
November, 2001 83.9 6.1
July, 2001 83.1 5.9
May, 2001 83.1 4.9
February, 2001 83.1 5.4
November, 2000 82.9 5.7
July, 2000 82.8 5.6
May, 2000 82.7 4.9
February, 2000 82.5 2.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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