ADS, Wired-Cable and Over-The-Air Penetration by Market

Santa Barbara-Santa Maria-San Luis Obispo, CA

Date % OTA % Wired Cable % ADS
July, 2014 8.6 47.2 44.7
May, 2014 8.7 48.1 43.8
February, 2014 7.9 49.9 43.0
November, 2013 7.0 50.4 43.3
July, 2013 7.1 51.7 41.8
May, 2013 7.2 51.9 41.5
February, 2013 8.4 51.2 41.2
November, 2012 8.3 52.2 40.2
July, 2012 7.1 53.8 39.8
May, 2012 7.4 53.6 39.8
February, 2012 6.7 54.8 39.2
November, 2011 54.7 37.9
July, 2011 57.3 36.2
May, 2011 57.3 35.6
February, 2011 58.4 34.8
November, 2010 57.3 35.9
July, 2010 57.4 35.6
May, 2010 57.7 35.6
February, 2010 57.4 35.2
November, 2009 59.6 33.1
July, 2009 61.3 31.1
May, 2009 64.2 29.0
February, 2009 63.1 29.5
November, 2008 63.6 28.4
July, 2008 63.8 28.6
May, 2008 65.2 27.4
February, 2008 64.3 28.9
November, 2007 65.4 29.2
July, 2007 66.1 27.6
May, 2007 66.6 27.0
February, 2007 66.5 26.0
November, 2006 67.3 25.5
July, 2006 67.7 24.0
May, 2006 68.7 23.4
February, 2006 71.5 20.6
November, 2005 73.0 20.1
July, 2005 73.3 20.7
May, 2005 73.7 19.7
February, 2005 74.2 18.9
November, 2004 74.7 18.3
July, 2004 74.6 17.4
May, 2004 74.6 18.1
February, 2004 73.7 18.9
November, 2003 73.8 17.9
July, 2003 75.1 17.3
May, 2003 73.9 16.5
February, 2003 74.6 16.8
November, 2002 75.2 17.2
July, 2002 76.1 16.7
May, 2002 76.9 16.4
February, 2002 76.8 15.5
November, 2001 77.9 13.9
July, 2001 78.8 14.7
May, 2001 79.1 10.4
February, 2001 80.1 11.8
November, 2000 80.3 9.9
July, 2000 80.5 11.5
May, 2000 80.5 9.4
February, 2000 80.9 11.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: