ADS, Wired-Cable and Over-The-Air Penetration by Market

Sherman, TX-Ada, OK

Date % OTA % Wired Cable % ADS
July, 2014 12.2 29.3 59.1
May, 2014 12.3 29.8 58.5
February, 2014 10.9 31.5 58.4
November, 2013 9.8 32.5 58.2
July, 2013 9.4 33.5 57.6
May, 2013 9.6 33.7 57.2
February, 2013 10.6 33.9 55.9
November, 2012 11.2 35.1 54.3
July, 2012 12.6 35.6 52.5
May, 2012 12.9 35.0 52.7
February, 2012 13.0 34.5 53.2
November, 2011 34.9 51.6
July, 2011 37.1 50.8
May, 2011 37.7 49.8
February, 2011 39.9 47.8
November, 2010 38.8 48.8
July, 2010 38.2 50.8
May, 2010 38.6 50.6
February, 2010 38.8 51.1
November, 2009 39.5 50.0
July, 2009 41.5 48.3
May, 2009 42.0 46.7
February, 2009 40.8 47.1
November, 2008 42.9 45.3
July, 2008 43.3 44.3
May, 2008 45.0 43.0
February, 2008 45.9 42.7
November, 2007 45.4 42.2
July, 2007 45.0 41.9
May, 2007 44.7 41.8
February, 2007 46.4 40.4
November, 2006 47.5 41.5
July, 2006 48.4 39.2
May, 2006 48.5 39.0
February, 2006 48.4 37.8
November, 2005 49.6 37.2
July, 2005 49.5 37.4
May, 2005 49.7 37.1
February, 2005 50.7 35.8
November, 2004 50.8 36.4
July, 2004 52.0 35.7
May, 2004 53.0 34.8
February, 2004 52.0 35.7
November, 2003 52.0 35.4
July, 2003 51.5 35.0
May, 2003 50.8 35.6
February, 2003 51.4 36.1
November, 2002 53.3 33.5
July, 2002 54.8 32.4
May, 2002 54.5 33.2
February, 2002 54.3 33.5
November, 2001 55.0 32.8
July, 2001 56.8 30.0
May, 2001 57.8 26.3
February, 2001 58.3 31.3
November, 2000 58.5 26.6
July, 2000 58.6 27.7
May, 2000 59.0 24.5
February, 2000 59.6 23.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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