ADS, Wired-Cable and Over-The-Air Penetration by Market

Shreveport, LA

Date % OTA % Wired Cable % ADS
July, 2014 8.9 28.5 63.2
May, 2014 9.0 29.1 62.5
February, 2014 8.1 29.9 62.7
November, 2013 7.9 30.8 62.0
July, 2013 7.3 32.1 61.2
May, 2013 7.5 32.3 61.0
February, 2013 7.9 33.0 60.0
November, 2012 8.0 33.2 59.8
July, 2012 7.8 33.7 59.3
May, 2012 8.0 33.3 59.5
February, 2012 7.8 33.0 60.0
November, 2011 33.0 59.3
July, 2011 36.3 57.0
May, 2011 36.4 56.4
February, 2011 37.3 55.2
November, 2010 35.8 56.4
July, 2010 33.3 59.1
May, 2010 33.6 59.1
February, 2010 34.1 58.5
November, 2009 35.2 57.2
July, 2009 36.9 54.4
May, 2009 38.3 53.1
February, 2009 37.3 53.5
November, 2008 38.1 52.3
July, 2008 39.3 50.6
May, 2008 40.5 50.0
February, 2008 40.8 49.8
November, 2007 41.0 49.5
July, 2007 40.6 48.4
May, 2007 41.1 47.1
February, 2007 42.3 45.5
November, 2006 43.6 45.2
July, 2006 45.1 43.3
May, 2006 45.5 42.0
February, 2006 47.2 39.2
November, 2005 49.2 38.2
July, 2005 51.3 37.1
May, 2005 51.9 36.3
February, 2005 53.0 34.7
November, 2004 54.0 33.5
July, 2004 53.8 32.1
May, 2004 55.5 31.6
February, 2004 55.4 31.6
November, 2003 56.2 30.6
July, 2003 57.5 29.6
May, 2003 56.2 29.6
February, 2003 58.0 29.8
November, 2002 59.0 28.8
July, 2002 60.2 27.7
May, 2002 61.4 26.8
February, 2002 61.1 26.1
November, 2001 61.4 25.5
July, 2001 57.4 26.8
May, 2001 57.5 23.4
February, 2001 57.7 24.7
November, 2000 57.7 27.3
July, 2000 57.4 22.3
May, 2000 57.5 23.6
February, 2000 58.8 19.6
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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