ADS, Wired-Cable and Over-The-Air Penetration by Market

Sioux City, IA

Date % OTA % Wired Cable % ADS
July, 2014 12.8 48.5 39.1
May, 2014 12.9 49.1 38.5
February, 2014 12.1 50.2 38.2
November, 2013 12.0 51.4 37.0
July, 2013 11.3 52.2 36.9
May, 2013 11.5 52.4 36.5
February, 2013 11.8 51.7 36.9
November, 2012 11.4 52.1 36.9
July, 2012 11.2 53.2 36.1
May, 2012 11.6 52.7 36.2
February, 2012 11.8 53.4 35.3
November, 2011 53.2 34.6
July, 2011 53.9 33.8
May, 2011 54.6 32.8
February, 2011 54.1 32.8
November, 2010 52.5 33.2
July, 2010 52.1 33.9
May, 2010 52.5 33.8
February, 2010 55.0 32.0
November, 2009 56.7 30.4
July, 2009 57.6 28.2
May, 2009 57.4 29.0
February, 2009 55.8 29.4
November, 2008 56.8 29.3
July, 2008 57.7 28.8
May, 2008 58.5 28.8
February, 2008 59.1 29.2
November, 2007 58.2 28.8
July, 2007 56.3 28.7
May, 2007 56.2 27.5
February, 2007 56.5 25.9
November, 2006 57.7 26.3
July, 2006 58.5 25.5
May, 2006 58.6 25.5
February, 2006 59.5 23.9
November, 2005 59.7 24.1
July, 2005 60.5 23.9
May, 2005 60.5 23.2
February, 2005 60.1 23.5
November, 2004 61.1 23.1
July, 2004 59.4 24.2
May, 2004 59.3 24.3
February, 2004 59.4 24.1
November, 2003 59.3 24.0
July, 2003 59.5 22.8
May, 2003 58.9 23.6
February, 2003 60.4 23.1
November, 2002 60.9 22.7
July, 2002 62.9 21.2
May, 2002 63.2 21.4
February, 2002 62.6 21.5
November, 2001 62.8 21.4
July, 2001 66.7 15.6
May, 2001 66.5 17.8
February, 2001 67.2 17.7
November, 2000 66.6 17.5
July, 2000 67.9 14.1
May, 2000 66.9 15.3
February, 2000 67.4 13.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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