ADS, Wired-Cable and Over-The-Air Penetration by Market

South Bend-Elkhart, IN

Date % OTA % Wired Cable % ADS
November, 2014 17.6 40.5 42.5
July, 2014 15.0 35.4 49.9
May, 2014 15.4 36.8 48.1
February, 2014 15.1 37.8 47.5
November, 2013 15.0 37.3 48.1
July, 2013 15.7 39.6 45.1
May, 2013 16.0 39.7 44.7
February, 2013 17.2 39.7 43.6
November, 2012 17.9 40.4 42.1
July, 2012 17.9 41.3 41.4
May, 2012 18.6 41.0 41.1
February, 2012 18.0 41.1 41.4
November, 2011 39.8 41.0
July, 2011 42.7 38.6
May, 2011 42.8 37.7
February, 2011 40.8 39.6
November, 2010 41.6 38.9
July, 2010 41.9 40.1
May, 2010 42.2 40.3
February, 2010 41.9 41.3
November, 2009 43.3 39.1
July, 2009 43.9 37.3
May, 2009 44.8 37.2
February, 2009 43.3 37.4
November, 2008 43.2 38.0
July, 2008 44.2 36.1
May, 2008 44.8 35.1
February, 2008 45.0 35.2
November, 2007 45.5 34.9
July, 2007 43.9 34.1
May, 2007 43.8 32.5
February, 2007 43.9 32.1
November, 2006 43.9 33.4
July, 2006 44.8 32.5
May, 2006 44.5 32.3
February, 2006 47.0 29.8
November, 2005 49.4 28.7
July, 2005 50.2 27.8
May, 2005 51.0 27.1
February, 2005 50.2 26.9
November, 2004 51.0 26.0
July, 2004 50.2 26.0
May, 2004 51.7 25.3
February, 2004 52.7 24.0
November, 2003 53.7 23.8
July, 2003 54.1 23.0
May, 2003 53.6 22.9
February, 2003 55.3 22.2
November, 2002 55.7 21.4
July, 2002 57.6 19.7
May, 2002 57.3 20.2
February, 2002 55.7 21.1
November, 2001 54.9 20.0
July, 2001 58.3 15.5
May, 2001 58.9 16.8
February, 2001 58.5 18.4
November, 2000 58.6 15.0
July, 2000 58.3 17.3
May, 2000 59.0 15.1
February, 2000 59.2 15.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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