ADS, Wired-Cable and Over-The-Air Penetration by Market

Springfield-Holyoke, MA

Date % OTA % Wired Cable % ADS
November, 2014 6.4 79.1 15.0
July, 2014 5.3 79.9 15.4
May, 2014 5.3 80.3 15.0
February, 2014 4.9 80.7 15.0
November, 2013 4.8 79.7 16.0
July, 2013 5.4 79.5 15.5
May, 2013 5.6 79.5 15.4
February, 2013 5.6 78.8 16.0
November, 2012 5.9 78.6 16.2
July, 2012 5.1 80.0 15.6
May, 2012 5.3 79.9 15.5
February, 2012 5.3 80.5 15.0
November, 2011 79.9 14.9
July, 2011 80.6 14.9
May, 2011 80.5 14.6
February, 2011 81.5 14.0
November, 2010 80.6 14.4
July, 2010 81.6 14.3
May, 2010 81.7 14.4
February, 2010 81.1 14.9
November, 2009 82.4 13.2
July, 2009 82.9 11.9
May, 2009 83.3 11.2
February, 2009 82.4 11.6
November, 2008 83.1 11.4
July, 2008 83.7 10.9
May, 2008 83.7 10.7
February, 2008 83.1 10.9
November, 2007 82.4 11.3
July, 2007 81.6 11.0
May, 2007 81.0 10.9
February, 2007 83.0 9.6
November, 2006 84.2 9.2
July, 2006 84.4 8.9
May, 2006 84.9 7.9
February, 2006 84.6 7.6
November, 2005 84.7 8.0
July, 2005 85.2 7.9
May, 2005 85.5 7.9
February, 2005 86.1 6.9
November, 2004 86.7 6.2
July, 2004 86.1 6.1
May, 2004 86.7 5.9
February, 2004 86.2 6.3
November, 2003 86.0 6.3
July, 2003 86.1 6.3
May, 2003 85.1 6.4
February, 2003 85.9 6.6
November, 2002 85.9 6.9
July, 2002 86.3 7.0
May, 2002 86.3 7.1
February, 2002 85.4 6.9
November, 2001 85.2 6.1
July, 2001 84.0 6.0
May, 2001 83.1 6.5
February, 2001 82.3 5.9
November, 2000 84.5 4.3
July, 2000 84.1 4.3
May, 2000 84.3 3.8
February, 2000 84.5 2.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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