ADS, Wired-Cable and Over-The-Air Penetration by Market

Springfield, MO

Date % OTA % Wired Cable % ADS
November, 2014 15.2 28.8 56.4
July, 2014 15.0 25.8 59.6
May, 2014 15.3 26.5 58.5
February, 2014 14.9 27.9 57.7
November, 2013 14.7 26.8 59.0
July, 2013 15.1 28.9 56.5
May, 2013 15.4 29.1 56.1
February, 2013 16.1 28.7 55.8
November, 2012 16.6 29.4 54.8
July, 2012 15.5 28.7 56.6
May, 2012 15.9 28.5 56.4
February, 2012 16.4 28.5 55.8
November, 2011 28.2 54.2
July, 2011 31.6 51.2
May, 2011 31.7 50.3
February, 2011 30.8 51.7
November, 2010 30.0 52.4
July, 2010 29.3 53.3
May, 2010 29.6 53.5
February, 2010 30.5 52.2
November, 2009 32.5 49.5
July, 2009 33.8 46.9
May, 2009 30.6 50.1
February, 2009 29.5 49.9
November, 2008 28.9 51.0
July, 2008 28.9 50.7
May, 2008 31.0 49.1
February, 2008 32.4 49.4
November, 2007 31.6 50.4
July, 2007 31.1 47.5
May, 2007 31.2 46.3
February, 2007 32.7 43.9
November, 2006 35.5 43.2
July, 2006 36.7 42.0
May, 2006 37.4 41.6
February, 2006 38.3 40.0
November, 2005 38.1 41.0
July, 2005 39.7 40.5
May, 2005 39.2 40.0
February, 2005 40.5 38.2
November, 2004 42.7 36.9
July, 2004 42.5 35.7
May, 2004 43.6 35.2
February, 2004 42.6 35.8
November, 2003 42.0 34.9
July, 2003 42.0 34.5
May, 2003 41.8 33.6
February, 2003 43.6 33.5
November, 2002 44.1 32.6
July, 2002 46.6 30.4
May, 2002 46.9 31.2
February, 2002 45.8 30.8
November, 2001 47.0 29.4
July, 2001 46.3 25.4
May, 2001 46.2 29.8
February, 2001 46.3 27.5
November, 2000 45.9 26.4
July, 2000 46.8 24.6
May, 2000 47.1 23.0
February, 2000 48.1 20.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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