ADS, Wired-Cable and Over-The-Air Penetration by Market

St. Louis, MO

Date % OTA % Wired Cable % ADS
July, 2014 12.0 51.4 37.1
May, 2014 11.4 51.6 37.4
February, 2014 10.6 52.0 37.8
November, 2013 9.9 52.5 37.9
July, 2013 9.5 52.6 38.3
May, 2013 9.2 51.9 39.3
February, 2013 9.3 51.5 39.5
November, 2012 9.5 51.3 39.5
July, 2012 10.0 51.0 39.3
May, 2012 10.0 51.2 39.1
February, 2012 10.2 50.9 39.3
November, 2011 50.5 39.5
July, 2011 50.5 39.9
May, 2011 50.7 39.8
February, 2011 50.5 39.7
November, 2010 50.3 39.9
July, 2010 49.7 40.0
May, 2010 49.6 39.7
February, 2010 49.6 39.1
November, 2009 49.7 38.9
July, 2009 49.2 38.0
May, 2009 49.3 38.4
February, 2009 48.7 38.3
November, 2008 48.0 37.7
July, 2008 48.1 35.5
May, 2008 48.6 34.8
February, 2008 49.0 34.9
November, 2007 48.9 34.0
July, 2007 48.4 33.4
May, 2007 48.0 32.3
February, 2007 48.4 30.7
November, 2006 49.6 32.2
July, 2006 48.7 31.2
May, 2006 48.7 30.8
February, 2006 49.3 29.6
November, 2005 50.4 28.7
July, 2005 50.9 29.0
May, 2005 51.6 27.8
February, 2005 51.8 26.6
November, 2004 52.7 26.1
July, 2004 52.0 25.3
May, 2004 52.0 26.2
February, 2004 52.3 25.7
November, 2003 51.6 25.1
July, 2003 52.4 23.8
May, 2003 52.3 22.9
February, 2003 55.1 22.5
November, 2002 57.9 20.1
July, 2002 60.1 18.0
May, 2002 60.7 17.9
February, 2002 59.7 16.9
November, 2001 59.5 16.7
July, 2001 56.6 15.0
May, 2001 56.6 14.4
February, 2001 56.5 15.4
November, 2000 56.4 15.5
July, 2000 56.1 13.0
May, 2000 56.1 13.8
February, 2000 56.1 10.5
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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