ADS, Wired-Cable and Over-The-Air Penetration by Market

Bend, OR

Date % OTA % Wired Cable % ADS
November, 2014 15.2 55.9 29.5
July, 2014 16.2 57.5 26.9
May, 2014 16.2 58.0 26.4
February, 2014 14.9 58.1 27.6
November, 2013 15.0 57.2 28.2
July, 2013 15.7 57.4 27.3
May, 2013 15.9 57.4 27.0
February, 2013 17.3 56.6 26.5
November, 2012 17.6 58.1 24.7
July, 2012 15.2 59.8 25.6
May, 2012 15.8 59.5 25.4
February, 2012 15.5 59.5 25.7
November, 2011 58.4 25.2
July, 2011 59.9 24.3
May, 2011 60.0 23.6
February, 2011 60.5 22.8
November, 2010 58.5 24.3
July, 2010 58.9 25.8
May, 2010 59.4 25.7
February, 2010 59.9 24.6
November, 2009 62.4 22.5
July, 2009 64.0 20.1
May, 2009 65.3 21.5
February, 2009 63.9 21.9
November, 2008 65.4 22.5
July, 2008 66.0 22.3
May, 2008 66.7 21.3
February, 2008 66.1 22.0
November, 2007 64.6 22.0
July, 2007 62.3 21.7
May, 2007 60.0 23.8
February, 2007 60.2 23.0
November, 2006 60.2 24.7
July, 2006 59.7 24.4
May, 2006 59.4 23.3
February, 2006 60.3 21.5
November, 2005 62.5 20.8
July, 2005 64.5 20.4
May, 2005 64.5 19.7
February, 2005 62.7 20.3
November, 2004 61.5 20.9
July, 2004 60.9 21.1
May, 2004 62.3 21.3
February, 2004 63.8 20.3
November, 2003 63.4 19.7
July, 2003 60.8 20.8
May, 2003 58.0 22.0
February, 2003 59.0 22.8
November, 2002 61.3 22.3
July, 2002 63.3 21.6
May, 2002 63.0 22.0
February, 2002 60.5 22.7
November, 2001 59.5 22.1
July, 2001 68.8 16.8
May, 2001 70.1 13.0
February, 2001 69.4 12.3
November, 2000 68.1 13.4
July, 2000 67.2 18.9
May, 2000 69.0 16.7
February, 2000 68.9 12.9
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: