ADS, Wired-Cable and Over-The-Air Penetration by Market

Toledo, OH

Date % OTA % Wired Cable % ADS
November, 2014 12.4 62.3 25.7
July, 2014 11.1 60.1 29.3
May, 2014 11.2 60.8 28.5
February, 2014 10.8 61.1 28.8
November, 2013 10.6 61.8 28.2
July, 2013 10.4 62.7 27.3
May, 2013 10.6 62.8 27.0
February, 2013 10.5 62.8 27.1
November, 2012 10.9 62.6 27.0
July, 2012 10.2 63.5 26.9
May, 2012 10.6 63.2 26.9
February, 2012 10.7 63.1 26.7
November, 2011 63.4 25.6
July, 2011 63.8 25.4
May, 2011 64.5 24.5
February, 2011 63.6 25.1
November, 2010 62.6 25.7
July, 2010 61.6 26.4
May, 2010 61.9 26.5
February, 2010 61.4 26.1
November, 2009 61.5 25.0
July, 2009 61.2 23.1
May, 2009 59.7 23.7
February, 2009 57.9 24.1
November, 2008 59.2 23.7
July, 2008 61.0 22.7
May, 2008 62.9 21.9
February, 2008 64.0 21.5
November, 2007 63.7 21.2
July, 2007 62.2 20.7
May, 2007 60.9 20.6
February, 2007 60.4 20.7
November, 2006 62.1 21.5
July, 2006 62.9 20.9
May, 2006 63.9 19.9
February, 2006 65.8 17.6
November, 2005 67.4 16.4
July, 2005 66.8 16.5
May, 2005 66.8 16.4
February, 2005 67.0 16.2
November, 2004 67.3 16.7
July, 2004 68.6 16.0
May, 2004 69.7 15.7
February, 2004 68.5 15.7
November, 2003 67.6 14.9
July, 2003 66.0 15.6
May, 2003 65.1 15.7
February, 2003 67.7 15.8
November, 2002 69.4 15.0
July, 2002 70.7 14.4
May, 2002 70.7 13.9
February, 2002 69.1 14.0
November, 2001 68.3 13.8
July, 2001 68.8 12.2
May, 2001 68.9 10.5
February, 2001 69.0 13.0
November, 2000 69.7 10.0
July, 2000 69.0 10.9
May, 2000 69.2 10.4
February, 2000 69.0 7.6
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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