ADS, Wired-Cable and Over-The-Air Penetration by Market

Traverse City-Cadillac, MI

Date % OTA % Wired Cable % ADS
July, 2014 11.0 44.6 44.6
May, 2014 11.1 45.3 43.9
February, 2014 9.9 46.9 43.5
November, 2013 9.6 46.3 44.4
July, 2013 9.3 48.4 42.8
May, 2013 9.5 48.5 42.5
February, 2013 11.0 46.9 42.6
November, 2012 10.6 47.9 42.1
July, 2012 10.4 45.7 44.3
May, 2012 10.8 45.5 44.1
February, 2012 10.3 46.0 44.1
November, 2011 44.4 44.2
July, 2011 46.1 42.2
May, 2011 46.4 41.4
February, 2011 45.5 41.7
November, 2010 46.0 41.8
July, 2010 45.7 43.1
May, 2010 45.9 43.2
February, 2010 45.7 43.3
November, 2009 46.0 41.8
July, 2009 47.0 38.8
May, 2009 48.4 36.0
February, 2009 47.0 36.2
November, 2008 46.7 36.5
July, 2008 47.9 36.6
May, 2008 48.7 37.6
February, 2008 49.0 38.5
November, 2007 47.8 39.0
July, 2007 47.4 36.8
May, 2007 46.7 35.6
February, 2007 46.4 34.7
November, 2006 50.2 33.6
July, 2006 50.0 33.2
May, 2006 50.7 33.4
February, 2006 52.0 31.7
November, 2005 52.3 31.3
July, 2005 53.1 30.7
May, 2005 52.5 30.3
February, 2005 52.4 29.4
November, 2004 52.2 30.1
July, 2004 51.9 30.1
May, 2004 54.0 28.8
February, 2004 53.2 29.7
November, 2003 52.9 29.1
July, 2003 52.5 29.1
May, 2003 51.9 29.6
February, 2003 53.9 28.7
November, 2002 54.6 28.4
July, 2002 56.2 27.2
May, 2002 56.2 27.3
February, 2002 54.4 27.6
November, 2001 55.0 26.3
July, 2001 53.1 25.0
May, 2001 52.8 23.1
February, 2001 53.3 26.1
November, 2000 53.9 23.5
July, 2000 52.7 22.2
May, 2000 53.8 23.0
February, 2000 53.8 21.3
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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