ADS, Wired-Cable and Over-The-Air Penetration by Market

Tucson (Sierra Vista), AZ

Date % OTA % Wired Cable % ADS
November, 2014 14.2 44.8 41.8
July, 2014 13.2 41.6 45.9
May, 2014 13.4 42.5 44.9
February, 2014 12.7 43.1 45.0
November, 2013 12.1 42.5 45.9
July, 2013 12.6 44.7 43.1
May, 2013 12.9 44.8 42.7
February, 2013 13.2 44.8 42.8
November, 2012 13.7 45.5 41.8
July, 2012 12.6 47.3 41.2
May, 2012 13.0 47.0 41.0
February, 2012 12.9 47.5 40.3
November, 2011 46.6 40.1
July, 2011 47.6 40.9
May, 2011 47.8 40.2
February, 2011 48.3 39.3
November, 2010 48.4 38.2
July, 2010 48.0 38.4
May, 2010 48.4 38.3
February, 2010 49.6 37.2
November, 2009 51.8 35.3
July, 2009 53.4 33.5
May, 2009 55.2 31.9
February, 2009 53.8 32.4
November, 2008 53.8 32.0
July, 2008 55.5 30.4
May, 2008 57.5 28.5
February, 2008 58.3 27.7
November, 2007 59.3 26.6
July, 2007 59.2 25.2
May, 2007 58.0 24.9
February, 2007 58.4 24.0
November, 2006 58.9 25.1
July, 2006 58.8 24.5
May, 2006 58.0 24.7
February, 2006 58.0 23.5
November, 2005 58.5 23.7
July, 2005 58.5 23.9
May, 2005 58.9 23.1
February, 2005 58.8 22.6
November, 2004 58.9 22.0
July, 2004 58.8 21.6
May, 2004 58.9 21.8
February, 2004 58.8 21.3
November, 2003 59.7 20.1
July, 2003 59.1 19.3
May, 2003 60.6 18.3
February, 2003 61.5 18.4
November, 2002 63.3 16.8
July, 2002 65.2 15.7
May, 2002 63.1 17.1
February, 2002 62.7 16.4
November, 2001 61.6 16.4
July, 2001 61.9 14.5
May, 2001 61.9 14.3
February, 2001 61.2 12.9
November, 2000 61.1 12.6
July, 2000 61.1 15.4
May, 2000 60.6 15.6
February, 2000 60.6 12.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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