ADS, Wired-Cable and Over-The-Air Penetration by Market

Billings, MT

Date % OTA % Wired Cable % ADS
November, 2014 13.7 48.3 38.2
July, 2014 11.4 43.5 45.3
May, 2014 11.7 44.9 43.7
February, 2014 11.1 45.9 43.3
November, 2013 11.3 44.1 44.9
July, 2013 13.3 49.0 38.1
May, 2013 13.6 49.0 37.8
February, 2013 14.3 48.6 37.4
November, 2012 13.9 49.9 36.6
July, 2012 11.7 50.0 38.6
May, 2012 12.1 49.4 38.8
February, 2012 11.3 49.9 39.2
November, 2011 49.5 38.1
July, 2011 53.0 35.5
May, 2011 52.2 35.5
February, 2011 51.9 34.2
November, 2010 51.4 34.8
July, 2010 51.9 34.6
May, 2010 52.2 34.7
February, 2010 53.2 34.6
November, 2009 54.0 33.0
July, 2009 53.9 32.7
May, 2009 53.6 33.4
February, 2009 52.4 33.8
November, 2008 53.7 33.0
July, 2008 53.9 32.4
May, 2008 53.3 32.9
February, 2008 50.6 34.9
November, 2007 49.8 35.4
July, 2007 49.4 34.8
May, 2007 48.6 33.5
February, 2007 51.0 31.7
November, 2006 51.8 32.8
July, 2006 51.7 31.4
May, 2006 52.3 30.7
February, 2006 53.5 27.9
November, 2005 54.3 28.5
July, 2005 53.9 28.4
May, 2005 54.3 28.4
February, 2005 53.4 28.5
November, 2004 54.2 27.4
July, 2004 53.9 27.7
May, 2004 53.8 28.3
February, 2004 54.9 28.4
November, 2003 54.7 27.5
July, 2003 55.0 27.2
May, 2003 55.7 26.2
February, 2003 56.1 25.0
November, 2002 55.9 24.5
July, 2002 56.6 23.2
May, 2002 53.8 25.3
February, 2002 52.1 26.5
November, 2001 53.3 25.5
July, 2001 51.8 24.3
May, 2001 52.4 21.5
February, 2001 53.3 23.1
November, 2000 52.3 21.5
July, 2000 53.1 21.4
May, 2000 53.9 19.2
February, 2000 53.9 20.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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