ADS, Wired-Cable and Over-The-Air Penetration by Market

Twin Falls, ID

Date % OTA % Wired Cable % ADS
November, 2014 17.0 29.1 54.4
July, 2014 16.5 31.9 52.1
May, 2014 16.6 32.3 51.5
February, 2014 15.1 34.1 51.5
November, 2013 15.5 34.9 50.1
July, 2013 16.3 34.9 49.2
May, 2013 16.6 35.0 48.8
February, 2013 17.9 33.8 48.9
November, 2012 17.8 34.2 48.9
July, 2012 16.7 34.4 49.9
May, 2012 17.2 34.1 49.8
February, 2012 17.1 34.6 49.2
November, 2011 33.1 48.5
July, 2011 33.7 48.4
May, 2011 34.4 47.0
February, 2011 34.4 47.2
November, 2010 34.4 47.5
July, 2010 36.3 46.1
May, 2010 36.6 46.2
February, 2010 36.8 46.4
November, 2009 39.3 43.4
July, 2009 39.0 43.1
May, 2009 40.4 41.0
February, 2009 38.9 41.2
November, 2008 39.8 39.5
July, 2008 41.9 37.8
May, 2008 41.8 39.7
February, 2008 41.5 41.6
November, 2007 41.9 42.6
July, 2007 38.3 45.7
May, 2007 39.1 44.1
February, 2007 40.2 43.8
November, 2006 42.2 43.1
July, 2006 43.0 40.8
May, 2006 42.0 41.7
February, 2006 41.8 39.9
November, 2005 41.0 41.0
July, 2005 41.6 41.5
May, 2005 42.1 39.4
February, 2005 42.6 38.5
November, 2004 42.6 39.4
July, 2004 42.6 37.2
May, 2004 42.2 39.1
February, 2004 43.8 36.4
November, 2003 44.3 35.0
July, 2003 41.7 36.9
May, 2003 41.9 37.9
February, 2003 43.4 37.7
November, 2002 45.3 36.6
July, 2002 49.9 34.2
May, 2002 48.4 36.2
February, 2002 48.9 35.3
November, 2001 47.4 34.3
July, 2001 53.7 28.4
May, 2001 54.5 25.8
February, 2001 54.8 26.7
November, 2000 57.5 21.2
July, 2000 56.4 23.3
May, 2000 56.2 27.1
February, 2000 56.3 23.6
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


Back to Full 210-DMA Report
 
 
 

  Get RSS Updates: