ADS, Wired-Cable and Over-The-Air Penetration by Market

Waco-Temple-Bryan, TX

Date % OTA % Wired Cable % ADS
July, 2014 9.7 48.0 43.1
May, 2014 9.8 48.6 42.5
February, 2014 9.1 48.7 43.0
November, 2013 8.5 49.6 42.6
July, 2013 8.8 50.0 41.7
May, 2013 9.0 50.1 41.4
February, 2013 9.2 50.9 40.4
November, 2012 9.6 50.3 40.8
July, 2012 8.6 52.4 39.6
May, 2012 8.9 51.9 39.8
February, 2012 8.8 52.1 39.9
November, 2011 52.5 38.5
July, 2011 53.7 38.4
May, 2011 53.8 37.8
February, 2011 52.9 38.8
November, 2010 52.3 39.5
July, 2010 53.1 38.4
May, 2010 53.4 38.4
February, 2010 55.4 36.3
November, 2009 57.1 33.7
July, 2009 59.0 31.6
May, 2009 57.7 32.2
February, 2009 56.5 32.7
November, 2008 55.5 34.1
July, 2008 54.6 33.9
May, 2008 55.9 33.5
February, 2008 55.5 34.4
November, 2007 56.2 32.8
July, 2007 55.8 32.4
May, 2007 55.5 31.6
February, 2007 56.9 30.6
November, 2006 58.4 31.2
July, 2006 58.9 29.7
May, 2006 59.3 28.6
February, 2006 61.1 25.7
November, 2005 62.7 24.5
July, 2005 64.0 24.2
May, 2005 64.5 24.3
February, 2005 66.3 22.9
November, 2004 67.5 21.9
July, 2004 66.9 21.2
May, 2004 67.5 21.2
February, 2004 67.5 21.7
November, 2003 67.1 21.5
July, 2003 68.2 20.5
May, 2003 67.5 20.2
February, 2003 67.3 20.5
November, 2002 67.7 19.6
July, 2002 68.0 19.4
May, 2002 66.2 21.4
February, 2002 65.4 21.0
November, 2001 65.2 21.2
July, 2001 64.3 20.7
May, 2001 64.4 19.4
February, 2001 64.5 19.0
November, 2000 64.2 20.2
July, 2000 63.7 19.0
May, 2000 63.5 18.2
February, 2000 64.2 18.0
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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