ADS, Wired-Cable and Over-The-Air Penetration by Market

Washington, DC (Hagerstown, MD)

Date % OTA % Wired Cable % ADS
July, 2014 5.9 75.8 18.7
May, 2014 5.8 75.8 18.7
February, 2014 5.7 75.1 19.6
November, 2013 5.2 75.1 20.1
July, 2013 4.7 74.4 21.6
May, 2013 4.0 74.3 22.5
February, 2013 3.6 74.8 22.1
November, 2012 3.4 75.1 22.1
July, 2012 3.7 75.1 22.0
May, 2012 4.1 74.2 22.5
February, 2012 4.6 73.7 22.8
November, 2011 71.3 23.8
July, 2011 72.2 23.9
May, 2011 70.9 24.7
February, 2011 69.7 25.1
November, 2010 68.8 25.6
July, 2010 68.3 26.0
May, 2010 68.6 26.0
February, 2010 68.7 25.7
November, 2009 68.4 25.8
July, 2009 66.3 26.7
May, 2009 66.0 27.6
February, 2009 65.6 28.2
November, 2008 64.5 28.8
July, 2008 64.6 28.8
May, 2008 64.4 28.5
February, 2008 63.6 28.9
November, 2007 63.4 29.0
July, 2007 63.6 28.6
May, 2007 63.6 27.8
February, 2007 64.5 26.5
November, 2006 64.4 26.3
July, 2006 65.3 25.0
May, 2006 67.2 23.4
February, 2006 69.0 21.2
November, 2005 69.8 20.3
July, 2005 71.1 19.6
May, 2005 70.8 19.4
February, 2005 71.4 18.4
November, 2004 71.6 17.7
July, 2004 72.8 17.5
May, 2004 73.5 17.3
February, 2004 73.1 16.4
November, 2003 72.3 15.8
July, 2003 71.5 15.0
May, 2003 70.9 15.1
February, 2003 70.3 15.1
November, 2002 70.3 14.4
July, 2002 70.2 14.0
May, 2002 70.4 13.5
February, 2002 71.3 12.7
November, 2001 70.7 12.5
July, 2001 70.3 11.1
May, 2001 70.0 10.0
February, 2001 69.8 11.4
November, 2000 69.6 10.1
July, 2000 70.2 11.1
May, 2000 70.3 7.6
February, 2000 70.2 7.7
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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