ADS, Wired-Cable and Over-The-Air Penetration by Market

Watertown, NY

Date % OTA % Wired Cable % ADS
November, 2014 9.7 60.6 30.2
July, 2014 9.3 59.9 31.3
May, 2014 9.3 60.4 30.7
February, 2014 8.7 61.8 29.9
November, 2013 8.0 60.5 31.8
July, 2013 7.7 63.4 29.3
May, 2013 7.9 63.5 29.0
February, 2013 7.6 64.7 28.0
November, 2012 7.6 67.2 25.6
July, 2012 7.5 67.0 25.9
May, 2012 7.8 67.2 25.5
February, 2012 8.5 66.7 25.5
November, 2011 64.5 26.2
July, 2011 68.3 24.8
May, 2011 68.5 24.2
February, 2011 69.8 23.8
November, 2010 70.8 23.2
July, 2010 69.9 23.4
May, 2010 70.2 23.4
February, 2010 68.1 24.9
November, 2009 69.2 23.7
July, 2009 71.5 21.0
May, 2009 70.0 21.6
February, 2009 68.8 22.0
November, 2008 67.1 23.6
July, 2008 65.9 24.1
May, 2008 66.5 24.2
February, 2008 67.2 24.9
November, 2007 65.4 26.5
July, 2007 65.4 26.3
May, 2007 65.5 26.0
February, 2007 66.4 24.9
November, 2006 67.9 25.2
July, 2006 69.0 24.1
May, 2006 68.2 24.0
February, 2006 68.7 22.4
November, 2005 69.8 21.3
July, 2005 67.7 23.2
May, 2005 68.6 22.6
February, 2005 69.3 22.4
November, 2004 69.8 22.6
July, 2004 69.9 22.5
May, 2004 69.1 22.5
February, 2004 69.2 21.7
November, 2003 69.0 21.1
July, 2003 70.4 19.8
May, 2003 71.0 19.5
February, 2003 70.1 21.2
November, 2002 70.3 21.0
July, 2002 70.2 20.3
May, 2002 70.0 20.8
February, 2002 69.4 20.2
November, 2001 70.7 19.5
July, 2001 72.9 15.5
May, 2001 73.4 15.9
February, 2001 73.5 16.8
November, 2000 72.9 17.7
July, 2000 72.3 16.1
May, 2000 73.0 16.5
February, 2000 72.5 16.2
 
Source: Nielsen Media Research, DMA Household Universe Estimates

Alternate Delivery Systems (ADS) refers to reception of TV programming via satellite (DBS or Large Dish), or from satellite master antenna systems (SMATV), or from multipoint distribution systems (MDS).

TV Households with wired cable as well as ADS are included in both the Wired Cable and ADS columns. This causes the sum of Wired Cable and ADS to be a larger number than the number in the Cable and/or ADS column.

OTA (Over-The-Air) data reporting beginning Feb 2012.

The January 1, 2007 DMA TV Household Universe Estimates are based on estimates provided by Claritas, Inc. For several markets, the universe estimates reflect the demographic impacts of the 2005 Gulf Coast hurricanes. Claritas produced the hurricane-adjusted estimates using alternative sources and methods because traditional demographic sources are not up to date or do not yet reflect the post-hurricane population changes. These sources included information from local demographers, the Red Cross, and FEMA. Nielsen will continue to evaluate post-hurricane population data sources and may make adjustments if data becomes available that would improve the quality and accuracy of the estimates.


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